Best Children's Eco Fashion Brand | Junior Design Awards 2019



WHO: We Are Kids

WHAT: The little French label with a big message. These fun, colourful separates with a distinctly retro vibe are made from eco-friendly or upcycled fabrics with an emphasis on ethical production. Brand founder Nathalie Ferrarini says, “We are Kids, means We are the Future and we need to change the rules. For our kids’ futures, we need to respect our planet… We make clothes but above all we write stories in order to help kids and their parents learn and understand the future.”

WHY: Everyone without exception, loved these beautifully cut, predominantly terry towelling separates in an array of mouth-watering shades that seem to conjure up childhood memories of summer road trips in the late 70’s. The decision to award this brand platinum was unanimous.

Oh I just can’t cope! A stunning brand with a colour palette and clear identity that means it will fast become a necessity.
JDA19 judge Gemma Metcalfe, founder of lifestyle brand Mutha. Hood
THE most divine colours - they epitomise childhood! Classic cuts with quirky twists. I want it all!
Hollie de Cruz, author, hypnobirthing coach and creator of YESYESMUM positive affirmation cards

WHERE: We are Kids is available from Smallable and We are Kids

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WHO: As We Grow

WHAT: Slow, eco-fashion at it’s finest, this Icelandic label took it’s inspiration from an old, woolen jumper knitted by an Icelandic mother in the 60’s and handed down through generations - still looking pristine every step of the way. Taking this premise of clothes that last and can be handed down, As we Grow make clothes that have as long a shelf life possible for the child they are bought for (18-36 months wear) and can then be handed down in great shape. Nodding to designs of rural Iceland and using natural, highly durable biodegradable fabrics and yarns with an intrinsically environmental production process, their eco credentials are impeccable.

WHY: Our judges loved these classic designs with a homespun feel that will never go out of fashion. The natural fibres, simple silhouettes and an unrivalled attention to detail makes these clothes an investment that parents the planet can’t afford to miss out on. Read on for our judges’ notes…

As we grow is one of the first brands that really talked about how important timelessness is and that clothing should be recycled/upcycled/passed on from generation to generation. We love!
Gabrielle Spang, founder of cool concept store Scandimini
With durability and garments made so that they can be passed down through generations, As We Grow epitomizes eco fashion.
Instagram Influencer anf Blogger, Mariko Kuo
One of our favourite kids’ clothing labels - the natural fibres and quality finish really set them apart and the fact that they are crafted with such high ethical standards makes them a beacon for other brands to look to.
Bonita Turner, Editor of Junior

WHERE: As We Grow is available at aswegrow

Best Children's Eco Fashion Brand | Junior Design Awards 2019


WHO: Moon Child

WHAT: Founded and designed by Yorkshire based friends Emma and Sophie, Moon Child is an eco-friendly clothing & accessories range for little explorers and free-spirited adults that reflects the designers’ own carefree, nature immersed childhoods. With a deep held belief that Organic & Ethically Produced clothing is essential for a sustainable world, Moonchild is committed to working fairly with each of their suppliers and their pieces are all hand made in England in happy conditions.

WHY: There’s something truly magical about this collection that really celebrates childhood, imagination and individuality. These practical and comfortable pieces are all perfect for playing in but also have a cool design aesthetic that will make kids want to wear them and adults approve – albeit subtly so the kids don’t twig. Designed to be unisex there is absolutely no gender stereotyping here and it’s fantastic to know how committed the brand founders are to ethical and sustainable production.

I’ve been stalking this brand for a while, they really get the playful spirit of children.
Aly, founder of allmumstalk
I absolutely love this collection especially the daubed, hand written slogans and celestial inspired overalls.
Junior’s contributing editor Ellie Crompton

WHERE: Moon Child is available from their website

Best Children's Eco Fashion Brand | Junior Design Awards 2019


WHO: AtelierMorganMarsh - Like Mama collection

WHAT: An online, sustainable clothing brand, producing beautifully made, classic dresses and pinafores with coordinating coats for girls. The collection uses the same tactile, natural fabrics from label’s grown-up range so that mothers and daughters can match. Committed to ethical production and transparency, these clothes are expertly hand made in their studio from ethically produced fabrics and then delivered in environmentally conscious packaging.

WHY: The stunning cuts, flawless finish and attention to detail really impressed our panel and lots of mums loved the fact that this company offered mothers and daughters the chance to match outfits in a sophisticated, not to mention ethical way.

Love this collection : ) so pretty.
JDA19 judge and children’s photographer Abi Campbell.
Timeless design with an eco-conscience.
Fashion,travel and lifestyle blogger, Mariko Kuo

WHERE: AtelierMorganMarsh Like Mama collection is available from

Best Children's Eco Fashion Brand | Junior Design Awards 2019


WHO: Superlove Merino - Zero Waste Project Capsule Collection - reMerino™

WHAT: Superlove Merino clothes, made in Britain from ethically sourced Merino that meets Bluesign, GOTS and Oeko-tex standards, are already an environmentally sustainable clothing brand but they’ve taken things a step further by creating their reMerino collection. The reMerino range is made from reconstructing cutting room scrap into gorgeous clothing and accessories meaning the brand now qualifies as zero waste company.

WHY: Everyone was hugely impressed with Supermerino’s commitment to tackling the problem of waste in the clothing industry - around 15-20% of fabric used in manufacture ends up on the cutting-room floor and then goes into landfill. Repurposing off cuts into their now signature reMerino hexagonal patchwork fabrics not only looks great but means that every scrap of precious merino wool gets used. Our judges really wanted to get behind this initiave…

You guys should have all the support there is! Beautiful initiative with gorgeous designs.
Aly, founder of allmumstalk
A fantastic concept and a great initiative.
Gabrielle Spang, founder of concept store Scandimini

WHERE: The reMerino collection is available at