WINNER: GOLD FOR BEST CHILDREN’S ACTIVEWEAR COLLECTION
WHAT: Incredibly soft Merino Wool base layers with a fashion feel designed be worn all year round for hiking, camping skiing playing or just for sleeping. For ages 0-14 yrs.
WHY: The thing about our judges is that they are a very clued up bunch specifically recruited for their excellent taste and expertise in the field of kids clothing, so sometimes they know all about the brands they’re judging before they even read the entry notes. Smalls is one of those brands that is definitely known and loved by industry insiders and our judges made the following comments: “My kids have smalls vest and they literally refuse to take them off they are so soft!” Chloe Thurston founder of UberKid. “Our favourite activewear brand. Having used the brand for over 2 years now I can vouch for the quality. And the colours are great too.” said Gabrielle Spang, founder of Scandi Mini. Knitwear and textiles expert Donna Wilson added: “Love this, love the quality, love the colours, love the branding.” A resounding all round hit even before we get onto the fact that Smalls is an ethical company with amazing slow fashion credentials. Bravo!
WINNER: SILVER FOR BEST CHILDREN’S ACTIVEWEAR COLLECTION
WHAT: The big brother to Roots & Wings Merino making organic merino activewear base layers for a new generation aged 6-13 years
WHY: Roots & Wings describe their Merino wool layers as the perfect balance of functionality, simplicity and aesthetics and we would have to agree. Having perfected their merino baby wear to exacting standards the company have now used this expertise and commitment to quality to make their super soft merino available to older children. Our judges were very impressed and were full of praise for the collection. “Love the colour, simplicity and quality.” said Donna Wilson, renowned textiles designer and JDA18 judge.
WHERE: Roots + Wings