Best Baby Fashion Brand | Junior Design Awards 2021

These are the award winning baby brands in this years Junior Design Awards - is your favourite there?




WHO: The Bonnie Mob
WHAT: The Bonnie Mob S/S21 Pool Party Collection
WHY: We want to be in this mob, we really do! Our panel loved the bold, colourful prints (hello bespectacled bananas!) that peppered this collection, inspired by David Hockney’s time in sun-soaked California. Cute organic cotton knits and eco denim pieces were all beautifully made and even a simple sunshine motif sunhat seemed to be a cut above, feeling super soft to the touch and actually staying put on the child’s head we popped it on! This premium quality, sustainably made brand that always blends style and humour with such skill was top of the JDA leader board.

Lovely video of a lovely collection.
Bonnie Van Geel, photographer and art director
I Love the print design and quality with this brand.
Tracey Jacob, Children’s Stylist and brand consultant
The banana print is super cute and I love the knitwear.
Charlotte Kewley, Children’s Stylist and mother of 3
Another stand out collection from The Bonnie Mob. Pure sunshine in clothing form.
Bonita Turner, Editor of Junior

WHERE: The Bonnie Mob


WHO: Bebe Bombom
WHAT: A sustainable baby brand with an emphasis on traditional finishes and silhouettes
WHY: These stunning baby clothes really had our judges cooing with their exquisite smocking, beautiful piped edging and delicate knits. Everyone felt that the quality of these pieces was amazing and that they would be cherished and passed down for decades. The panel were particularly impressed to discover that this brand pride themselves on their commitment to the environment, only using natural fibres and non-toxic dyes to create long-lasting clothes that keep on giving.

Beautifully finished and the attention to detail is exceptional.
Tracey Jacob, Children’s Stylist and brand consultant
The attention to detail here is just beautiful! I’d definitely dress my baby girl in this brand.
Charlotte Kewley, Baby & Children’s Stylist

WHERE: Bebe Bombom


WHO: Blade & Rose
WHAT: Blade & Rose A/W21 Collection
WHY: This UK family business has been delighting children and parents for over a decade now, with their gorgeous cheeky knitted leggings that feature a creature on the bottom! Now with the addition of socks, tops, hats and hoodies to their range, they sell top to toe joyful outfits that really make everyone smile. This season, their new characters, including gorgeous Quinn the Koala, really impressed our judges who loved the cute designs and great use of colour. Yet again though it was those cheeky seamless leggings that really stole the show and our panel felt they would be practical and easy to put on, while adding a touch of humour in the most adorable way.

Anyone who has ever tried to put a baby in jeans will know what a joyful straight forward option these unisex leggings are! My son loved them and the bottom detail was always a great talking point.
Eleonore Crompton, Contributing Editor, Junior
I think all little ones would love these fun characters!
Charlotte Kewley, Children’s Stylist
Love the fun colours and design.”
Tracey Jacob, Children’s Stylist and Brand Consultant

WHERE: Blade & Rose