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Best Baby Fashion Brand | Junior Design Awards 2020

The judges oohed and ahhhed over so many gorgeous baby clothes to find the best baby brand winners for this years #JDA20

JDA20 Logo



WHO: Tobias & The Bear


WHAT: Graphic printed organic cotton baby and kidswear featuring contemporary prints and on point slogans.

WHY: Our judges felt that this label had an incredibly strong brand identity that fulfilled it’s own cute but cool ethos in buckets. The organic cotton separates were all extremely well made, comfortable to wear and made everyone who passed the rail feel just a little bit clucky. OK, a lot clucky.

This collection has stolen my heart! Let me know if you’d like to collaborate! I know Tracey Jacob loves it too! Top marks. I wish I had little ones again!
Abi Campbell, Children’s Fashion Photographer
So cute and beautiful prints.
Bonnie van Geel, Photographer and Stylist
I've long been a Tobias & The Bear fan and I just think their collections get better each season. They're original and fun yet stylish. And I love that they're pretty much completely gender neutral.
Charlotte Kewely, Children’s Stylist and Blogger @thelittlestylist
This brand is adorable and the perfect blend of cute and stylish.
Carly Stevens, Stylist and Blogger at Style & Substance
I absolute adore this brand and it was one of the first items I bought for my little one. I love their brand collaborations and statement prints.
Gemma Metcalfe, founder of Mutha. Hood @mutha.hood
I love the unusual designs in this cool collection. The colours and prints teamed with the sustainability message struck a chord with me.
Tracey Sayer, Fashion Director at Fabulous Magazine and influencer at @trayslounge

WHERE: Tobias and the Bear



WHO: Mini-la-Mode Peter Rabbit & Friends Collection

WHAT: A babywear collection with a sweet, classic feel featuring timeless Peter Rabbit motifs. Ethically and sustainably produced and made with the highest grade, hand-picked 100% Peruvian Pima Cotton, with OekoTex certification.

WHY: These super soft pieces really appealed to our judges who loved the classic silhouettes and colourways as well as the reassurance that the entire collection is ethically and sustainability produced with fair trade standards at the fore.

Beautifully made and with a sustainable conscience.
George Reddings, Children’s fashion designer and brand consultant @george_ggredd_
Beautifully made, classic traditional pieces.
Tracey Jacob, Children’s Fashion Stylist, @traceyjacob1
Well done on keeping your small supply chains going! Your adaptation at this difficult time is brilliant!
Tracey Sayer, Fashion Director at Fabulous Magazine and influencer at @trayslounge

WHERE: Mini-la-Mode



WHO: Blade & Rose  – Highland Cow Collection

WHAT: Blade and Roses’ best-selling Highland Cow collection featuring a characterful, traditional Highland Cow, complete with furry fringe emblazoned on the brand’s iconic knitted leggings, matching top, hoodie and fluffy socks.

WHY: This independent business is a fabulous success story and the brand is about to celebrate it’s 10 year anniversary. Our judges fell in love with this cute and quirky cow, a fabulous addition to their already adorable collection.

Great idea love the packaging. Kids will love this.
Tracey Jacob, Children’s Fashion Stylist, @traceyjacob1
A super cute collection!
Tracey Sayer, Fashion Director at Fabulous Magazine and influencer at @trayslounge

WHERE: Blade & Rose