WINNER: PLATINUM FOR BEST BABY FASHION BRAND
WHO: THE BONNIE MOB
WHAT: A collection of high quality, eco-friendly knitwear and separates with an emphasis on fun from designer Tracey Samuel who keeps the motto ‘Buy once, buy well, pass it on’ at the label’s heart. For ages 0-7yrs
WHY: The Bonnie Mob’s clothes are well known for giving team Junior a smile-workout and we could wax lyrical about their collections for hours but this year we’ll simply leave it up to our esteemed judges to tell you why The Bonnie Mob stole Platinum:
“Without a doubt this brand is my favourite. It’s fresh, contemporary, not too cutesy and quite sophisticated in my eyes. I love the textures and colours and it looks breathable and natural. Love the quality.” Donna Wilson, Textiles Designer.
“The Bonnie Mob is known for its colourful, high quality knitwear styles. I love it for the attention to detail and quirky details.” Gabrielle Spang, founder of online children’s boutique ScandiMini.
“Always incredible use of prints and colour. I love how unisex the range can be. Brilliant quality and design.” Gemma Metcalfe-Beckers, founder of brand The MuthaHood .
“So incredibly cute! Also a very different design to what I’ve ever seen before and done in a very luxe way. Also a great price point.” Holly Anna Scarsella, founder of clothing brand Pampelone.
WHERE: The Bonnie Mob
WINNER: GOLD FOR BEST BABY FASHION BRAND
WHO: PEPA & CO.
WHAT: Classic Spanish and British heritage inspired garments made using the highest quality materials with exceptional attention to detail. Perfect for special occasions or for anyone who loves a traditional feel. For ages 0-8yrs
WHY: Many of our judges were completely smitten by this collection of crisp, traditional clothes and they are in good company; Pepa & Co has been worn by the children of the royal family more than any other brand in the last few years! Designer Pepa Gonzalez set out to fill a gap in the market for high-quality children’s clothing with a traditional and smart design and says “We enjoy seeing our children look like children.” JDA18 judge Gemma-Metcalfe Beckers (founder of The Mutha.Hood) was hugely impressed by the collection and said, “I can’t express my adoration of this beautiful brand. The quality is fantastic and the colours and details always bring this brand to the next level.”
WHERE: Pepa & Co.
WINNER: SILVER FOR BEST BABY FASHION BRAND
WHAT: Value, trend-led and practical babywear, with a fashionable twist from the 125 year strong High Street favourite
WHY: “If you’re looking for a high street store that majors on quality and attention to detail M&S will never let you down.” said Junior Editor Bonita Turner while she admired their entry to this year’s Junior Design Awards. With a range that includes everything from classics and essentials to more fashion forward pieces, our judges were seriously impressed. Gemma Metcalfe-Beckers, founder of The Mutha.Hood has noticed a hike in quality recently, writing in her notes: “M&S deserve a massive round of applause. They have excelled in quality and design over the last two years. The prints, fabric and fit are all incredible. They stand out on the high street as highly innovative.” Bravo M&S!
WHERE: Marks &Spencer
WINNER: BRONZE FOR BEST BABY FASHION BRAND
WHO: EMILE ET ROSE
WHAT: A well priced, timeless collection of traditional style baby clothes with incredible attention to detail and extra flourishes for a dash of originality. For ages 0-23 months.
WHY: There was a huge amount of love for this British, family owned label that operates from studios based in Devon. JDA Judge and Contributing Editor Ellie Crompton said, “There is so much thought put into this adorable collection and I love how you can buy a top to toe outfit with all the trimmings without having to spend a fortune. Great quality and great value.”
WHERE: Emile et Rose