WHO: Bloom & Blossom


WHAT: The Bloom & Blossom Very Hungry Caterpillar Collection suitable from newborn
WHY: These brightly coloured bottles all emblazoned with Bloom & Blossom’s bold new logo and of course The Very Hungry Caterpillar, scored extremely highly with our judges who loved the sense of bath-time fun these products conjured up. As well as being visually appealing to kids, the panel was impressed with the gorgeous smelling products which are 100% Vegan, 99% Naturally-derived and suitable for sensitive and eczema prone skin.

How clever to borrow a character from one of the most beloved children’s books of all time? The chomping caterpillar will charm a whole new generation while the bottles feel familiar and nostalgic for parents.
Charlotte Jolly, Beauty Director of Hello!
I love these products and use on all my little ones. Always been very happy with them and they smell delicious!
Charlotte Kewley, Children’s Stylist
This reasonably priced brand seems to tick all the boxes with what you would want for your baby!
Chloe Thurston, Stylist and Influencer
I love this brand, it evokes nostalgia for parents as well as being highly appealing to children. It's colourful but not over the top - nor is it stark, white and clean like other brands in this category, which take all the joy out of childhood. The product inside lives up to its promise and can be trusted to do what it needs to do.
Jo Jones, Brand Consultant
Love these! The baby swim idea is great and I haven't seen that before.
Sonia Haria, Beauty Director of The Telegraph Group

WHERE: Bloom & Blossom



WHO: Bramley

WHAT: Little B by Bramley Collection

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WHY: Founder of Bramley and mother of three Chloe Luxton, wanted to create a natural range of bath and body products that would be delicate on young skin, with playful and beautiful packaging and we’d say she nailed it. Our judges loved the subtle essential oil based smells blended with the brand’s gentle apple formula and were extremely heartened to note that Bramley continue to place sustainability at their core, using sustainably sourced, natural ingredients, 100% recyclable packaging and offering refills. Brilliant work!

Well priced and accessible brand for mums who are looking for more than J&J but don't feel the need (which I understand) to break the bank. The graphics on pack are lovely.
Jo Jones, Brand Consultant
Cute packaging!
Chloe Thurston, Stylist and Influencer @chloeuberkids
I love Little B. It’s such a beautiful culmination of nature, art and kindness. As well as nourishing and skin-strengthening bath and body products, it has a sound recycling and refill scheme, as well as covetable accessories - such as the duck body brush and brightly-tipped tooth brushes. Such a feel-good brand that I just want to buy into.
Charlotte Jolly, Beauty Director, Hello!
Beautiful packaging! I want all of these products for myself!
Charlotte Kewley, Children’s Stylist

WHERE: Bramley



WHO: Mini Bloom

WHAT: A plant based skincare range for mother and child
WHY: Any beauty buffs out there will be familiar with high-end LA skincare brand Goldfaden MD and will know that this can only bode well for founder Lauren Wolk-Goldfaden’s foray into skincare for mothers and babies. The Mini Bloom range really stopped our judges in their tracks and they particularly loved the pared back aesthetic of the bottles, which tread that fine line between fun, friendly and cool, as well as the warmth and humour of the product names. The three years of product development that went into this organic-derived, consciously cultivated, and sustainably sourced plant-based range, paid dividends and the quality of the formulations and soothing, gentle scents really excited our panel.

I absolutely love the packaging! Gorgeous original designs and the super gentle formulations smell just as good.
Eleonore Crompton, Contributing Editor, Junior
The product names are fantastic!
Charlotte Kewley, Children’s Stylist
Thoughtfully formulated products in good-looking bottles. The packaging features a fun, painterly design in a muted, earthy colour palette - wouldn’t look out of place in your bathroom shelfie.
Charlotte Jolly, Beauty Director, Hello!
I like the jumbo sizes. Really lovely design.
Sonia Haria, Beauty Director, The Telegraph Group

WHERE: Mini Bloom