It's one of fashions worst kept secrets for stylish designer buys for kids. As even though you would much rather keep this little slice of Parisian e-store chic to yourself once you discover Melijoe you can't help but tell your friends about it.
Founded by Nathalie Christen-Genty in 2007 - over the last twelve Melijoe has been quietly leading the way in children's fashion, lifestyle, gifts and accessories. But, it won't be kept on the low-low for much longer. As anyone who is anyone is shouting about their new-found fashion love affair with Melijoe! Often hailed as the Net-a-Porter for children - Melijoe is a treasure trove of over 150 brands including desirable designer buys, beautiful new labels and classic wardrobe staple from much-loved brands. But, more than that - it's the exceptional customer service, overnight delivery options and the beautifully wrapped parcels - where even the receipts are chic - that sets its part form the rest.
As a mother of five children aged from 3-14 yrs and living in Paris - it would be safe to say Nathalie knows a thing or two about dressing children. She told us,
Melijoe offers real inspiration for mothers and is closer to adults dressing style. It's not about head to toe designer dressing - its much more cool, chic and contemporary than that.
If you've yet to discover Melijoe then this season will be the perfect excuse as it will be introducing 27 new brands to the site including an exclusive collaboration with Sonia Rykiel Kids. The SS19 edit will include gorgeous numbers from Mona Lisa, Mini Rodini and Carrément Beau, luxury designer items from the likes of Stella McCartney and Dolce & Gabbana, as well as a selection of pieces by iconic French labels agnès b., Cyrillus and Bon Point.
We asked Nathalie to choose her top picks for Spring from Melijoe exclusively for Junior - don't shop the new season until you've seen these...