Stacey Soloman’s New Kidswear Collection

Everyone's favourite TV presenter has hooked up with high street giant Primark to create a joyful kids' clothing collection. Here are Junior's favourite pieces...

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By Eleonore Crompton

July 20, 2020 at 9:00 am

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It was only a matter of time before someone decided to distil essence of Stacey Solomon into a kids’ clothing collection. After all, it’s hard to think of anyone else who radiates such uninhibited positivity and warmth in the media today. Watching her blossom and flourish in her career has been such a joy and her super honest, often hilarious posts on Instagram featuring her partner Joe Swash and her three gorgeous sons have gained her a devoted following. Clever Primark. Having collaborated previously on a hugely successful womenswear collection, the high street giant approached Stacey to design a unisex kids collection for 0-10 years and the results are fantastic.

With bright primary colours, positive slogans and plenty of cool denim this collection really does reflect Stacey’s upbeat personality and full beam, sunshine approach to life.

Stacy says of the collection,

I never thought in a million years a shop like Primark, somewhere I've shopped in since I was a little girl , would ever ask me to work with them. It still really doesn't feel real. When they asked me if I'd like to design and create a a children's range with them I could have burst... I've put my heart and soul into it down to every last detail and I really hope you love it as much as I've loved making it...