Selfridges to Host Pre-Loved Luxury Kidswear Pop-Up

In a world where to put it in the most basic terms, we have too much stuff, shopping for pre-loved, quality kidswear is a no-brainer. That's why childrenswear PR guru, Shoshana Kazab founded Kidswear Collective - an online buying and selling platform where you can grab a stunning bargain and pass your own quality hand-me-downs on to people you know will treasure them, all the while knowing that you are helping to reduce waste and shop sustainably.

A browse of Kidswear Collective online is heaven but we can feel the shopping fizz creeping up through our knees now that we know the site will be launching a 3 month pop-up store in Selfridges from March 16th. Anyone who has scrolled through Kidswear Collective will know that the range and quality of stock is fantastic. Founder Shoshana says:

Our access to stock is unrivalled, as we are able to source from multiple channels including private sellers, samples and garments used in fashion shoots.” And that's not to mention the extensive list of influencers who sell through the site too. So. Much. Good. Stuff!

The 43 square metre pop-up, curated by Selfridges, will be located on the fourth floor of the department store and will stock items for babies, boys and girls including clothing, footwear and accessories. Stock will be regularly rotated to showcase as much of the range as possible. Kidswear Collective stocks pre-loved designer pieces from over 250 brands including Burberry, Gucci, Moncler, Dior, Stella McCartney and Chloe with discounts up to 80% off the original retail price, so expect to find some fabulous bargains. We'll see you on the fourth floor!

We are so excited to launch this first-of-its-kind partnership with Kidswear Collective. It’s a unique concept which allows us to experiment with a new retail model, while extending the lifespan of pre-owned children’s clothing and offering our customers a new way to buy – and sell! The addition of Kidswear Collective to Selfridges brings a bold and engaging new dimension to the kidswear environment in our Oxford Street store.

> The Kidswear Collective X Selfridges Pop-up will run for three months from March 16 and will be located on the 4th floor of Selfridges, Oxford Street.

{ Fashion Photography by Ulla Nyema}