It was only a matter of time until River Island added baby wear to its repertoire.
After the massive success of River Island Mini in 2014 with fashion, accessories and shoes for toddlers and children aged 12mth to 5years – we’ve been awaiting the safe arrival of a newborn collection so mini fashionistas can begin their style journey from day one.
River Island Baby sees an 80-piece gender-neutral collection of essentials with that distinctive RI twist (think contrast trims, playful prints and logos) from 0-12mths. Perfect for that milestone ‘going home’ outfit, to babies first Christmas and family photo sessions the collection offers cute soft jersey lounge sets and co-ords, baby-soft premium yarn knits, booties, bibs and hats.
The hero piece is the snowsuit – with 6 designs to choose from – ensuring every style taste is catered for. Gifting includes blankets, soft toys and some quirky milestone cards ideal for new and first-time mums to Instagram of course.
River Island Baby is due on the high street in true ‘kicking and screaming style’ on October 17th 2018.
Now where can we find a baby to dress?