Preview: The Bobo Choses Forever Now Autumn/Winter 2022 Collection
Every season we're blown away by the creativity and joy encapsulated by the clothes of Bobo Choses and their clever campaigns. This latest one has managed to make time stand still...
Forever Now is the title of this season's new Bobo Choses collection, which deals with the elusive subject of time and the idea of living in the moment. As Bobo Choses observe, "We run after Time trying to catch it. We are constantly squeezing it to make the most of it. If we managed not to be aware of it, would it stop running away from us? Would we be able to enjoy forever now?".
In a world where we'd often like to stop time - especially when our children grow so fast and the planet seems to be spinning too fast on its axes, we love this bright and beautiful collection that features hand-cut silhouettes, echoes of card games and slogans that embrace a state of limbo. The brilliant campaign shots echo this embraces of a low-tech, slow meandering life that discourages clock watching and asks the question, "What are you doing this Friturday?".
We run after Time trying to catch it. We are constantly squeezing it to make the most of it. If we managed not to be aware of it, would it stop running away from us? Would we be able to enjoy forever now?
