Yet again Bobo Choses has enchanted us with the first drop of their latest SS24 collection. This season’s clothing range is called A Folk Song and pays tribute to folkloric traditions and festivals, where children and adults gather in the streets amongst musicians, storytellers, dancers, and homemade creatures to celebrate culture and life.


This beautiful collection of vibrant, light and comfy clothes is brought to life in a wonderfully creative campaign that sums up the brand’s brilliant outside-the-box thinking. Shot against a backdrop of rustic buildings and cobbled streets, dappled sunshine highlights the mix of ginghams, graphics and airy fabrics that Bobo Choses - now a cult label amongst design conscious parents - is so well known for. A drum motif runs across several pieces, the perfect metaphor for kids who walk to the their own beat, while abstract florals, checks and painterly graphics run riot across seersuckers and cotton jersey. As well as kidswear, there is a strong baby collection featuring their signature playful prints on leggings, organic cotton t-shirts and bodysuits, all adapted to for easy dressing and undressing without compromising on style.

We’ve chosen our favourite pieces from the collection below. Snap up drum print t-shirts and lightweight jackets for layering now and those adorable gingham separates for high summer. Sunshine incoming!


Shop Bobo Choses here >>

BC_SS24_KID_26 copy
BC_SS24_KID_5 copy
BC_SS24_KID_52 copy
BC_SS24_KID_31 copy

>> Collection available now at Bobo Choses