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Olivier London Celebrate their 10th Anniversary with New Collection

Ten years of dressing babies and children in beautiful hand knitted cardigans and charming separates couldn't go unmarked by this luxury childrenswear label...

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Sometimes it’s hard to believe how fast our little ones grow up. One minute you’re washing them in the kitchen sink and the next you’re obsessing over secondary schools…

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We imagine Emma Davison and Rebecca Stoddard, feel the same about their ethically produced childrenswear brand Olivier London, which is celebrating its 10th Anniversary this year! How on earth did the time fly so fast and oh, haven’t you grown up beautifully?!

Created to fill a gap in the market for sweet, vintage style knits that could be treasured and passed down, Olivier now counts sales of over 20,000 pieces, including a few very special royal purchases. The adorable hand-knitted Rose cardigan (see below), which inspired the entire brand, is as popular today as it was in 2011 and was later joined by a boy’s version – the Olivier – which became a sell-out when it was worn by Prince George and later as a ‘hand-me-down’ by Prince Louis. Now, the label offers a whole range of beautiful clothing, accessories and swimwear that will make anyone who loves a nostalgic nod and a hit of Liberty Print, weak at the knees.

The cream Rose stitch cardigan has been in every collection since we launched in the winter of 2011. My first born needed a little knitted jacket but I couldn’t find anything like it, and so my nanny hand-knitted her one and my light-bulb moment happened!
Emma Davison, co-founder of Olivier

Wonderfully, that nanny is now Head of Production!

To celebrate a whole decade of Olivier, Emma and Rebecca decided to create a dedicated 10th Anniversary Collection, explaining, “For our 10th birthday, we have created a special capsule range and brought back 10 vintage pieces all with original details but updated with new fabrications. We also had to bring back our boy’s Olivier cardigan with its star motif that everyone loves.”

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The 10th anniversary range also includes Liberty prints, cashmere blankets, their famous knitted bonnets as well as some of the brand’s very first eco-friendly swimwear pieces. Here’s a selection of Junior’s favourite pieces from this very special birthday collection. Clothes that will definitely be lived in, loved and passed on…

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VINTAGE BONNET, VINTAGE PINK £42.00, OLIVIER LONDON
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OLIVIER MINI STAR CASHMERE CARDIGAN, DEEP WATER £64.00 – £89.00, OLIVIER LONDON
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AGATHA HAT, BETSY BLUE, £36.00, OLIVIER LONDON
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CASHMERE VINTAGE CARDIGAN, CREAM £74.00 – £94.00, OLIVIER LONDON
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ELSPETH BIKINI, BETSY BLUE, £42.00, OLIVIER LONDON

>> SHOP NOW: See the entire Olivier London 10th Anniversary Collection