Marks and Spencer to Launch Roald Dahl Kids Fashion Collection
Look out for the splendid new fashion collaboration from M&S with Roald Dahl and the Natural History Museum
When British behemoths Marks & Spencer, Roald Dahl and The Natural History Museum get together to create a children's fashion collection, you know the results are going to be very, very special...
Launching in stores and online on 10th February look out for this phizz-whizzing collection from M&S in collaboration with one of the nation’s favourite authors, Roald Dahl and one of London’s top attractions, the Natural History Museum, which features a charming, colourful and playful edit of daytime designs that are to be, well, played in.
'The Extraordinary Explorers' collection is a 24-piece range for boys and girls that not only features much-loved animal characters from Dahl's books, including Fantastic Mr Fox, The Enormous Crocodile, The Giraffe and The Pelly And Me , and James and the Giant Peach, but each piece is further brought to life with fascinating animal facts provided by the Natural History Museum’s own scientists.
In a bright and zingy colour palette, made using 100% sustainably sourced cotton - the collection includes matching sweatshirt and jogger sets, colourful t-shirts, stylish shorts, and cheerful dresses all for mini explorers who love an outdoor adventure. Available in ages 2-7 years prices start at £7 through to £12
Tara Ryan, Head of Design for Kidswear at M&S said:
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We’ve had a lot of fun designing this collection in collaboration with the teams at Roald Dahl and the Natural History Museum. We want to continue to appeal to our customers and their little ones through stylish daywear and exciting design, all at great value - the Roald Dahl characters are so well-loved by children and parents alike, and so we hope that this collection allows them to have some fun with their wardrobe whilst learning something too.
>> Find the 'The Extraordinary Explorers' collection from Marks & Spencer in collaboration with Roald Dahl and the Natural History Museum online and in selected stores from Monday 10th February 2020. An edit of pieces from the range will also be available from the Natural History Museum gift shop.