We're not sure what vitamins they take at the Spanish Bobo Choses headquarters but their brainstorming sessions produce pure gold. Every. Single. Time. After last season's genius A Catalogue of Marvellous Trades collection, they have encapsulated the mood of the moment with their super playful and ultimately hopeful For President range that poses the question: What would children do if they were in charge?
In their press release, Bobo Choses explain,
Adults are having kind of a hard time making the world a better place to live in. What would children do if they were president? What would a world run by children be like? We are glad to present to you For President, our new Spring Summer 2021 collection and the most convincing party platform in the history of politics.
Here! Here! We absolutely love this upbeat collection that features the star For President T-shirt and Sweatshirt as well as a selection of incredibly comfortable sunshine-strewn pieces that look as though they might have been designed by children or at least with children on a very active board of directors. As well as the stand-out presidential campaign pieces, we're voting for the stunning bold checked linen sundress, which will be worn all Summer long and the beautifully simple, paint splodged dungarees. We predict a landslide victory!
Photography: Paul Hyde.
Style & Art Direction: Duygu Massol.
Hair & Make-up: Ana Sánchez-Peña.
Style Assistant: Marc Leal.
Models: Andreu, Dilan, Josje, Lula, Luna, Mame, Martina, Momo, Roc, Teo, Wolf & Yulia.