A new Polarn O. Pyret and Disney Collection launches - and it's the cutest!

Disney fan? Then you won't want to miss the new children fashion collection from Polarn O. Pyret. The Swedish brand has teamed up with Disney to create a new limited-edition range for babies and children featuring classic characters - and a few who often don't get as much love as the usual heroes and heroines, such as: Chip & Dale, Lady and the Tramp, Baloo from The Jungle Book, Robin Hood, the mice from Cinderella and many others.

Launching on 30^th October 2019 the range includes cute jersey print dresses, long sleeve tops, baby bodysuits, hats, underwear, cosy PJ's , all-in-ones, nightdresses and, quite possibly the cutest and in our opinion the hero piece - a Lady and the Tramp printed jumper featuring that romantic spaghetti moment on the front and back. Cuteeee.

Many of you may remember from your childhood, with much warmth and nostalgia - that back when Polarn O. Pyret launched in 1976 they used a Mickey Mouse emblem on all the clothes. The initial idea being that using the iconic image of Mickey - a well-loved character - on its designs would mean these well-loved garments or, the 'Mickey clothes' as they were dubbed would became timeless classics, passed down from generation to generation.

Something still at the heart of this ethically minded brand today - all pieces are made with organic cotton and baby soft fabrics - and have been designed to be loved, washed and eventually handed down to the next child. What's more they will also feature the nostalgic Mickey emblem, exactly the same one as it did in 1976 ensuring its continued appeal to children and adults alike. Nanna Hedlund, CEO Polarn O. Pyret said:

With our nostalgic look into the past, we want to pay tribute to Polarn O. Pyret's fundamental vision of clothing that is passed down from generation to generation. We often still see ‘Mickey clothes’ from the 70s and 80s and are impressed by the fact that they are just as relevant now as they were then. With this new limited edition collection, we want to create new, timeless classics that can be loved and that will live on for generations to come.

Fancy a peek before it launches next week?