About Us


About Us

Junior is a glossy, family lifestyle website for the modern parent, drawing on over 20 years of heritage and expertise from our journey through award winning print into digital publishing.

Primarily an inspirational mix of gorgeous children's style, hot-shopping finds and fashion news, Junior is the place to go to find out what’s happening now in the world of parenting.

We seek out the coolest interiors, the most inspirational parents, best books, luxurious travel ideas and family-friendly cooking, while offering plenty of fashion and beauty buys for parents who might need a lift too.

As well as all the fun stuff, we also offer a mix of informative features and expert advice on all aspects of child development, education,health and creative play so that you can use us as a trusted reference any time you need some well-researched advice.

Here’s what you can expect to find...


Gorgeous style, shopping and fashion news for children aged 0-8yrs. Including expert advice and information on child modelling


The best products for keeping children clean and fragrant and perhaps more importantly the latest treatments and potions for helping tired parents feel like humans.


A mix of cool children's interiors and home buys, luxe gift guides for even the trickiest recipient, modern maternity finds and the odd competition too.


A mix of modern parenting ideas for simple family dining with child-friendly recipes and cooking tips. Plus, a light-hearted and stylish mix of ways to keep little ones entertained including:

READ Stylish babies and children books including the #juniorbookclub

MAKE - Ideas for stylish arts & crafts

WATCH - Family cinema, movies & television news and features

PLAY - Inspiration for screen-free time with games, outdoor play and the chicest toys around

DO - Ideas for family day's out, events and #JuniorinLondon

CELEBRATE - Inspiration for children's birthdays, party planning & themes


Luxury family-friendly destinations, the best resorts, cool hotels and honest advice on travelling with babies and children.


Expert advice and up-to-date information to help build a happy and fulfilling family life including health, mindfulness, child psychology and the latest on sleep and how to get it.


Here you'll find features, shopping and news on starting school, back to school, homework - all backed up with expert advice and knowledge.

Happy Birthday Junior!

In 2018 we celebrated our 20th anniversary and we’re hugely proud of our amazing archive of magazine and on-line features.

Junior paved the way for children's editorial in the mainstream media with a dedicated team that published a glorious 167 issues and you can view some of our iconic covers in our archive posts #VintageJunior

To celebrate our big birthday, we commissioned 20 of our favourite children’s illustrators to each create a bespoke anniversary cover for us. Have a look at the beautiful designs in the gallery here.

What a line-up!