WINNER: PLATINUM BEST UK FASHION NEWCOMER
WHO: anyware kids
WHAT: A premium quality brand, born from the desire to address the overproduction and overconsumption of kid’s fashion and to create clothes that you can wear and love for longer. This was the starting point for singer/songwriter Jessie Ware and designer George Reddings who set about creating their dream collection of fun yet pared back, unisex kid’s clothes that grow as your child grows, with drawstrings, roll up sleeves and legs, waistbands that synch in and out and fully adjustable straps for the perfect fit year after year.
WHY: This brand got so much love from our judges and the JDA19 comments book was full of enthusiastic praise. We’ll leave it to our panel to tell you why this brand couldn’t have won anything less than Platinum:
WINNER: GOLD BEST UK FASHION NEWCOMER
WHAT: A cool British outerwear brand with an emphasis on sustainability. Toastie’s premium raincoat shells are engineered entirely from recycled plastic bottles and their thrermo-regulating puffer jackets are filled with certified responsible down. Weather-proof clothing with a stylish and contemporary feel that will look great season after season.
WHY: These stylish coats and jackets really appealed to our judges who loved everything about the range from the great colours to the functional design. The light as air puffers were extremely popular and the smart rain jackets with their soft, peach skin texture were deemed perfect for parents who want to shop ethically and make sure their kids look great and feel dry in the colder, wetter months. Our judges said:
WINNER: SILVER BEST UK FASHION NEWCOMER
WHO: Small Stories
WHAT: A unique collection of timeless, ethically produced, artistically inspired clothing for kids aged 0-7 years. Launched just 9 months prior to the JDA19 judging days, this brand is ethically produced in a family run factory in Portugal using Oeko Tex Standard100 fabrics and already has a dedicated fan base The clothes have a fresh and playful feel which is enhanced by their use of hand-drawn illustration prints from UK artists.
WHY: Our judges loved the light and quirky feel of these gorgeous pieces that stand out from the crowd while still allowing children to be children in clothes that are comfortable and practical for every day adventures. The hand drawn painterly prints give these pieces real personality and are perfect for capturing little imaginations. Our JDA19 panel was really excited about this brand and said in their notes:
WHERE: Small Stories
WINNER: BRONZE BEST UK FASHION NEWCOMER
WHAT: A range of fun but practical kids ski suits inspired by animals and dinosaurs. These all in one suits, feature generous, adjustable faux fur trimmed hoods, animal ears and a plethora of functional details such as 10k waterproofing, 10k breathability, taped seams, aqua seal zips and Microfibre insulation. They are also machine washable
WHY: The designers of this adventure brand are fully in touch with their inner child, creating imaginative and exciting outfits to make snow time even more fun. We want to tour with them on their big American school bus next time they hit the road (check out their website to see what we mean!) These bright and colourful, animal inspired suits made everyone grin from ear to ear and even the fantastic dino print boxes they come delivered in caused a stir. Our judges commented:
WINNER: BRONZE BEST UK FASHION NEWCOMER
WHO: Dawn and Day
WHAT: An online baby and lifestyle concept store, stocking a carefully curated edit of organic, natural and hand made clothes, accessories, décor and toys. Founded by sisters Rebecca and Sophie, who discovered a gap in the market for a store dedicated to stocking beautiful trend led, organic products for babies up to 24 months.
WHY: Our judges adored the stunning edit of clothing, home décor and toys that Dawn and Day submitted for their entry. The beautiful muted colours, tactile finishes and statement interior pieces that would really pull a nursery together were much cooed over. Our panel were generous with their notes:
WHERE: Dawn and Day