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Best UK Children’s Fashion Brand | Junior Design Awards 2020

We can finally reveal the best UK children's fashion brands for 2020 in our annual Junior Design Awards

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JUNIOR DESIGN AWARDS 2020 GOLD WINNER: Best UK Children’s Fashion Brand


WHAT: A Welsh childrenswear brand specialising in natural knitwear inspired by heritage traditions with a slow-fashion, sustainable approach to production. Catering for the whole family from baby up to 12 years, with pieces for adults too.

WHY: This Junior Design Award favourite, has done it again, acing their category and impressing every single one of our judges with their beautiful, high quality knitwear that has a firm foot in tradition while still managing to look fresh and contemporary. A stunning collection that everyone would love to dress the whole family in!

I love all these pieces. Beautiful colours and original strong designs.
Jools Oliver, Children’s Clothing designer and author @joolsoliver
I love the rich colour palette and ethical use of luxurious Merino wool. This is cosy! Yvadney Davis
Yvadney Davis, Children’s Fashion Stylist @yvadney
One of the labels I'm personally most excited about this season!
Charlotte Kewely, Children’s Stylist and Blogger @thelittlestylist
Tracey (stylist) and I would love to shoot this collection for you! It’s absolutely gorgeous.
Abi Campbell, Children’s Photographer @abicampbellphotography
Beautiful palette and details
George Reddings, Children’s fashion designer and brand consultant @george_ggredd_

WHERE: Mabli

JUNIOR DESIGN AWARDS 2020 SILVER WINNER: Best UK Children’s Fashion Brand

WHO: Elfie

WHAT: An independent British childrenswear brand offering equal doses of tradition and whimsy inspired by classic children’s illustration and vintage clothing collections from the heyday of home sewn smock dresses and car coats.

WHY: This clothing collection really caught our judges’ imaginations with its nostalgic prints and silhouettes embellished with magical embroidery and quirky details that would delight any child or parent. Our panel felt that this was a very special brand that stood out from the pack with it’s brilliantly eccentric and charming pieces. Clothes to treasure and pass down.

The traditional kids fashion brand with a playful modern twist that BELONGS in the wardrobes of curious kids. Absolutely glorious designs and fabrics. I just know my littlest would sqeual if I opened her wardrobe to any of these designs.
Gemma Metcalfe, founder of Mutha.Hood @mutha.hood
Oh I just adore Elfie. So charmingly perfect! Charlotte Kewley
Charlotte Kewely, Children’s Stylist and Blogger @thelittlestylist

 WHERE: Elfie London

JUNIOR DESIGN AWARDS 2020 BRONZE WINNER: Best UK Children’s Fashion Brand

WHO: BOB the Brand

WHAT: A contemporary fashion brand from Manchester featuring witty slogans and initial prints offering style for the whole family, regardless of gender or age.

WHY: Our panel loved the upbeat, positive vibe of this made and designed in Manchester brand whose t-shirts, sweatshirts and dungarees boast the best slogans and coolest initial prints we’ve seen in a long time. The judges were also super impressed by the brand’s “Slow Fashion” ethos, making every item to order, to reduce waste and using eco products where possible, including organic cotton, vegan materials and recycled fibres.

Personalised clothing that is full on fun! G
Gemma Metcalfe, founder of Mutha. Hood @mutha.hood
Really cute collection.
Abi Campbell, Children’s Photographer @abicampbellphotography
This brand puts the fun into functional - I love their prints and bold colours.
Carly Stevens, Founder of Stye & Substance Blog

WHERE: Bob The Brand