Best Toy/ Gift Brand | Junior Design Awards 2019

There isn't much we don't know about beautiful toys at Junior but this category continues to surprise and delight us with exquisite new designs

| Junior Design Awards 2019

Best Toy/ Gift Brand | Junior Design Awards 2019

WINNER: PLATINUM BEST TOY/GIFT BRAND

WHO: Lauvely

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WHAT: A small artisan brand making beautifully handcrafted knitted toys that are made with 100% lambswool and a lot of love. Hand-finished with delicate embroidery and fastidious attention to detail, every piece is individually produced with slight variations making each toy one of a kind.

WHY: These beautifully designed and hand crafted dolls had such a fantastic response on our judging days and everyone loved the super cute, simple silhouettes, bright colours and adorable faces of the characters on display. An antidote to plastic overload, our judges felt these toys would become favourite childhood companions that they’d want to keep forever.

When you see an item and it makes you squeal. The artistry and quality of these knitted toys just screams heirloom. They have the same attention to detail and charm as if they were crafted by the chief knitter of your family. Love is Lauvely.
Gemma Metcalfe, founder of female empowering lifestyle store Mutha. Hood.
I love these dolls so, so much! Exquisitely made with such a joyful feel and each one has their own numbered certificate of authenticity making them feel extremely special and unique.
Bonita Turner, Editor of Junior

WHERE: Lauvely

Best Toy/ Gift Brand | Junior Design Awards 2019

WINNER: GOLD BEST TOY/GIFT BRAND

WHO: Polar Post – Letters from Father Christmas

WHAT: An enchanting letter writing service, that ensures personal letters from Father Christmas are delivered to excited children around the world. Written on Santa’s official notepaper, bearing the Christmas coat of arms, these lengthy notes include all the news from the North Pole, weaving in the names and details of each child for a truly personal feel. The envelopes themselves are works of art, hand-addressed by a team of elves with swirling calligraphy and then stamped with the year’s First Class stamp and franked with the official North Pole seal.

WHY: These letters are absolutely magical and capture the old fashioned, ‘we do believe’, spirit of Christmas to perfection. Our judges were so moved by these beautifully presented messages and many of them who hadn’t seen the service before pledged to put a word in with St. Nick this year. We think the elves are going to be very busy! Our judges wrote in their notes:

When you find a brand that promptly becomes a family tradition it really is something truly special. Making memories and bringing magic to kids is something utterly fantastic.
Gemma Metcalfe, founder of female empowering lifestyle store Mutha. Hood.
This is magical!!
Georgia Dayton and Zoe Hardman founders of Made by Mammas
These are so magical, and in an age where everything is digital, the attention to detail in these letters is a breath of fresh air.
Hollie de Cruz, hypnobirthing expert, author and creator of yesmum cards

WHERE: Polar Post

Best Toy/ Gift Brand | Junior Design Awards 2019
WINNER: SILVER BEST TOY/GIFT BRAND

WHO: Ferrar Creatures

WHAT: A selection of beautifully designed soft toys made with sustainably sourced, natural linens, cottons and wools in a range of earthy, nature inspired colours. These fun, quirky creatures have a lovely sense of humour and are designed and handmade in Suffolk. Suitable from birth, the Ferrar creatures are intended to be friends for life and are a welcome shift away from the throwaway culture we live in.

WHY: These critters really tickled our judges who loved their very simple silhouettes and naïve details that come together to create heart warming soft toys with real personality. The natural fibres and neutral colour-ways used will make these a sure fire hit with parents and children who want aesthetically appealing and fun toys made with a focus on sustainably. Our judges said:

Love the simplicity & colour palette.
Caroline Rowland, founder of interiors magazine, 91
Adore them.
Clemmie Telford, influencer, podcaster and founder of Mother of all Lists
Quirky and glorious quality, a wonderful treat for any modern nursery.
Gemma Metcalfe, founder of female empowering lifestyle store Mutha. Hood.
We love that these are sustainable and would look beautiful in a nursery!
Georgia Dayton and Zoe Hardman, founders of Made by Mammas
I think the simple design of these toys would encourage children to really use their imagination to make the characters come alive. Unisex, classic design would make them a great gift too.
Hollie de Cruz, hypnobirthing expert, author and creator of yesmum cards

WHERE: Ferrar 

Best Toy/ Gift Brand | Junior Design Awards 2019
WINNER: BRONZE BEST TOY/GIFT BRAND

WHO: Micro Scooters Micro

WHAT: Micro Scooter are the original children’s scooter makers who build their products on an ‘invest once’ premise, using robust, replaceable parts to last a lifetime. Swiss designed with meticulous attention to detail these scooters are not only built to last but they are rigorously safety tested too.

WHY: Go to any park or watch out on the school run and you will see hundreds of micro scooters being powered along by children who love the freedom, speed and independence these three wheeled rides give them. Our judges were all familiar with this brand and couldn’t fault the design or the innovation – they also couldn’t remember a time when this iconic kid’s toy wasn’t around! Our judges commented:

Are you even a parent of the modern day if you haven’t introduced your child to one of these? We love the stability and confidence it gives to our girls as they learn to scoot
Gemma Metcalfe, founder of female empowering lifestyle store Mutha. Hood.
Classic gift, hours of fun!
Georgia Dayton and Zoe Hardman, founders of Made by Mammas
A design classic that stands the test of time. What’s not to love?
Hollie de Cruz hypnobirthing expert, author and creator of yesmum cards
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WHERE: Micro Scooter