WINNER: PLATINUM BEST TOY/GIFT BRAND
WHAT: A small artisan brand making beautifully handcrafted knitted toys that are made with 100% lambswool and a lot of love. Hand-finished with delicate embroidery and fastidious attention to detail, every piece is individually produced with slight variations making each toy one of a kind.
WHY: These beautifully designed and hand crafted dolls had such a fantastic response on our judging days and everyone loved the super cute, simple silhouettes, bright colours and adorable faces of the characters on display. An antidote to plastic overload, our judges felt these toys would become favourite childhood companions that they’d want to keep forever.
WINNER: GOLD BEST TOY/GIFT BRAND
WHO: Polar Post – Letters from Father Christmas
WHAT: An enchanting letter writing service, that ensures personal letters from Father Christmas are delivered to excited children around the world. Written on Santa’s official notepaper, bearing the Christmas coat of arms, these lengthy notes include all the news from the North Pole, weaving in the names and details of each child for a truly personal feel. The envelopes themselves are works of art, hand-addressed by a team of elves with swirling calligraphy and then stamped with the year’s First Class stamp and franked with the official North Pole seal.
WHY: These letters are absolutely magical and capture the old fashioned, ‘we do believe’, spirit of Christmas to perfection. Our judges were so moved by these beautifully presented messages and many of them who hadn’t seen the service before pledged to put a word in with St. Nick this year. We think the elves are going to be very busy! Our judges wrote in their notes:
WHERE: Polar Post
WINNER: SILVER BEST TOY/GIFT BRAND
WHO: Ferrar Creatures
WHAT: A selection of beautifully designed soft toys made with sustainably sourced, natural linens, cottons and wools in a range of earthy, nature inspired colours. These fun, quirky creatures have a lovely sense of humour and are designed and handmade in Suffolk. Suitable from birth, the Ferrar creatures are intended to be friends for life and are a welcome shift away from the throwaway culture we live in.
WHY: These critters really tickled our judges who loved their very simple silhouettes and naïve details that come together to create heart warming soft toys with real personality. The natural fibres and neutral colour-ways used will make these a sure fire hit with parents and children who want aesthetically appealing and fun toys made with a focus on sustainably. Our judges said:
WINNER: BRONZE BEST TOY/GIFT BRAND
WHO: Micro Scooters Micro
WHAT: Micro Scooter are the original children’s scooter makers who build their products on an ‘invest once’ premise, using robust, replaceable parts to last a lifetime. Swiss designed with meticulous attention to detail these scooters are not only built to last but they are rigorously safety tested too.
WHY: Go to any park or watch out on the school run and you will see hundreds of micro scooters being powered along by children who love the freedom, speed and independence these three wheeled rides give them. Our judges were all familiar with this brand and couldn’t fault the design or the innovation – they also couldn’t remember a time when this iconic kid’s toy wasn’t around! Our judges commented:
WHERE: Micro Scooter