Best Girls Fashion Collection | Junior Design Awards 2019

Possibly one of our most popular fashion categories, the girls only fashion market shows no signs of slowing down. This is the cream of the crop.

| Junior Design Awards 2019
Published: September 25, 2019 at 12:00 pm



WHO: Outside The Lines


WHAT: A high quality clothing range for girls age 3 -13 with a distinctly bohemian feel, featuring shots of bright colour against neutral backgrounds, intricate and unique embroideries, timeless silhouettes and beautiful fabrics that stand the test of time.

WHY: The attention to detail boasted by this collection is breathtaking. We loved the stunning embroidery, fun neon trims and upbeat feel of every piece. There wasn’t a single judge who didn’t love this range, which arrived at Junior HQ in stunning tissue paper wrapping and pom pom trimmed dust bags! Lots of our judges commented that they would love all these clothes in grown up sizes. Lucky for them, the two mothers who design the collection have decided to grow their small capsule collection of mini-me mum’s pieces over the seasons to come. Our judges said:

Love everything about this brand. Boho for kids that is just gorgeous.
Gayle Rinkoff, Celebrity Stylist and head of wardrobe on The Voice
Amazing to find a new brand - I love!
Reena Simon, interiors blogger and founder of Hygge for Home
Perfect in everyway from the bohemian embroidery, tasteful brights and breezy cuts!
Yvadney Davis, children’s & teen fashion stylist
Love this boho girls collection. So wearable and the perfect holiday pieces.
Tracey Jacob, children’s fashion stylist

WHERE: Outside the Lines

Best Girls Fashion Collection | Junior Design Awards 2019


WHO: Farmyard The Label

WHAT: Beautiful clothing and accessories for children aged three months to five years with a classic timeless feel. Made with natural, long-lasting, quality fabrics to create heirloom pieces that can be passed down, these clothes are inspired by nature, motherhood and a desire to maintain the innocence of childhood.

WHY: In short, these clothes are gasp out loud adorable. The simple, classic silhouettes and soft muted tones in natural, textured fabrics are just stunning and would make the perfect gift for a little girl. We loved the button up dresses, fold-over cuffs and drawstring bloomers. Our judges said:

Absolutely adore this brand and their designs. The colour palette is perfect. Simple but very stylish.
Portia Freeman, model, blogger and founder of Platfoms and Pushchairs
Lovely colours and natural textures.
Yvadney Davis, children’s fashion stylist
I cannot get over how beautiful these dresses are. I wish I could go back in time and dress my daughters in them. Praying for a niece.
Ellie Crompton, Junior Contributing Editor

WHERE: Farmyard the Label

Best Girls Fashion Collection | Junior Design Awards 2019


WHO: Nellie Quats

WHAT: A girl’s clothing brand that splices modern clothing with hint of tradition. Designed with active children in mind their pieces are eminently wearable and comfortable so the focus can remain on play. Every piece is made to the highest standard with only natural top quality fabrics by a small family run factory in the UK, meaning garments are hard wearing and can be handed down through generations.

WHY: Our judges love, love, loved these beautiful dresses and separates that are made with tactile, natural fabrics in a range of mouth-watering colours and eye candy prints. The simple cuts and pretty details make them the perfect choice for parents and children who love pared back, fuss free style with a gentle nostalgic nod. Our judges said:

Super stylish. Love the prints and styles!
Portia Freeman, model and founder of Platforms and Pushchairs
Beautifully finished gorgeous fabrics.
Tracey Jacob, children’s fashion stylist
This label never fails to deliver beautiful simple clothing that looks just as gorgeous on the day you buy it as the day you admit that it’s time to pass it on.
Bonita Turner, Editor of Junior

WHERE: Nellie Quats

Best Girls Fashion Collection | Junior Design Awards 2019


WHO: Marie-Chantal London

WHAT: A luxury clothing brand offering timeless pieces updated for contemporary life, founded by Princess Marie-Chantal of Greece. With a focus on beautifully designed separates, coats and party dresses, this brand is known for its attention to detail and stunning quality.

WHY: The Spring Summer 2019 collection showcased at the Junior Design awards really caught our judges' attention. The gorgeous, light as air dresses inspired by the romantic idyll of Summer on Ile St Louis in Paris experienced by Princess Marie Chantal herself, really did conjure up carefree childhood holidays and we loved the the more contemporary rose printed all-in-one and co-ordinating pieces.

Timeless classic pieces that can be dressed up or down paired with a leather jacket or a cashmere cardigan.
Tracey Jacob, children’s fashion stylist
This collection never fails to excite with its stunning range of dresses and knits. Classic, timeless and elegant - perfect for special occasions.
Bonita Turner, Editor of Junior

WHERE: Marie-Chantal

Best Girls Fashion Collection | Junior Design Awards 2019


WHO: Question Everything

WHAT: A range of classic hand-smocked girls clothes with a modern twist. This brand mixes traditional hand worked techniques and classic silhouettes with fun, contemporary fabrics made from 100% cotton. Designed in London, all of Question Everything’s garments are specially made in a modern and sustainable factory in Manila and ethical production and community support is core to the brand’s production values.

WHY: This hand finished and quirky-in-the-best-way collection really captured our judges’ imaginations who all loved the marriage of modern fabrics with traditional techniques and cuts. The smocking, peter pan collars and puffed sleeves teamed with slightly rebellious prints were a huge hit with everyone and the loose, comfortable cuts were commented on by several judges. Here are a few of our judges’ notes:

A modern take on traditional clothing with a retro feel.
Tracey Jacob, children’s fashion stylist
The smocking on these dresses is so beautiful and the prints really make me smile.
Ellie Crompton, Junior Contributing Editor and founder of The Mumday Times
I love the fact that these dresses can easily be dressed up or down depending on the occasion and that they are nice and light and roomy so that movement isn’t restricted.
Bonita Turner, Editor of Junior

WHERE: Question Everything


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