Best Girls Fashion Collection | Junior Design Awards 2019
Possibly one of our most popular fashion categories, the girls only fashion market shows no signs of slowing down. This is the cream of the crop.
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WINNER: PLATINUM BEST GIRLS FASHION COLLECTION
WHO: Outside The Lines
WHAT: A high quality clothing range for girls age 3 -13 with a distinctly bohemian feel, featuring shots of bright colour against neutral backgrounds, intricate and unique embroideries, timeless silhouettes and beautiful fabrics that stand the test of time.
WHY: The attention to detail boasted by this collection is breathtaking. We loved the stunning embroidery, fun neon trims and upbeat feel of every piece. There wasn’t a single judge who didn’t love this range, which arrived at Junior HQ in stunning tissue paper wrapping and pom pom trimmed dust bags! Lots of our judges commented that they would love all these clothes in grown up sizes. Lucky for them, the two mothers who design the collection have decided to grow their small capsule collection of mini-me mum’s pieces over the seasons to come. Our judges said:
WHERE: Outside the Lines
WINNER: GOLD BEST GIRLS FASHION COLLECTION
WHO: Farmyard The Label
WHAT: Beautiful clothing and accessories for children aged three months to five years with a classic timeless feel. Made with natural, long-lasting, quality fabrics to create heirloom pieces that can be passed down, these clothes are inspired by nature, motherhood and a desire to maintain the innocence of childhood.
WHY: In short, these clothes are gasp out loud adorable. The simple, classic silhouettes and soft muted tones in natural, textured fabrics are just stunning and would make the perfect gift for a little girl. We loved the button up dresses, fold-over cuffs and drawstring bloomers. Our judges said:
WHERE: Farmyard the Label
WINNER: GOLD BEST GIRLS FASHION COLLECTION
WHO: Nellie Quats
WHAT: A girl’s clothing brand that splices modern clothing with hint of tradition. Designed with active children in mind their pieces are eminently wearable and comfortable so the focus can remain on play. Every piece is made to the highest standard with only natural top quality fabrics by a small family run factory in the UK, meaning garments are hard wearing and can be handed down through generations.
WHY: Our judges love, love, loved these beautiful dresses and separates that are made with tactile, natural fabrics in a range of mouth-watering colours and eye candy prints. The simple cuts and pretty details make them the perfect choice for parents and children who love pared back, fuss free style with a gentle nostalgic nod. Our judges said:
WHERE: Nellie Quats
WINNER: SILVER BEST GIRLS FASHION COLLECTION
WHO: Marie-Chantal London
WHAT: A luxury clothing brand offering timeless pieces updated for contemporary life, founded by Princess Marie-Chantal of Greece. With a focus on beautifully designed separates, coats and party dresses, this brand is known for its attention to detail and stunning quality.
WHY: The Spring Summer 2019 collection showcased at the Junior Design awards really caught our judges’ attention. The gorgeous, light as air dresses inspired by the romantic idyll of Summer on Ile St Louis in Paris experienced by Princess Marie Chantal herself, really did conjure up carefree childhood holidays and we loved the the more contemporary rose printed all-in-one and co-ordinating pieces.
WHERE: Marie-Chantal
WINNER: BRONZE BEST GIRLS FASHION COLLECTION
WHO: Question Everything
WHAT: A range of classic hand-smocked girls clothes with a modern twist. This brand mixes traditional hand worked techniques and classic silhouettes with fun, contemporary fabrics made from 100% cotton. Designed in London, all of Question Everything’s garments are specially made in a modern and sustainable factory in Manila and ethical production and community support is core to the brand’s production values.
WHY: This hand finished and quirky-in-the-best-way collection really captured our judges’ imaginations who all loved the marriage of modern fabrics with traditional techniques and cuts. The smocking, peter pan collars and puffed sleeves teamed with slightly rebellious prints were a huge hit with everyone and the loose, comfortable cuts were commented on by several judges. Here are a few of our judges’ notes:
WHERE: Question Everything