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Best Eco Toy Design | Junior Design Awards 2020

Here we reveal the winners in the best Eco toy design category in the #JDA20

JDA20 Logo



WHO: Cub Box

WHAT: Responsibly made, printed cardboard play boxes that come in the shape of a bus or a boat.

WHY: These 100% recyclable, 100% biodegradable, flat pack, cardboard box toys made from 90% recycled materials really appealed to our judges who loved the idea of taking the fun of a cardboard box to another level. The panel felt the cool designs of the boat and bus would keep aesthetically sensitive parents happy while providing children with hours of creative play. The brand’s commitment to eco-friendly values and pledge to donate 1% of yearly sales to selected children’s charities also impressed.

The humble cardboard box given an upgrade that children will love. Fantastic!
Bonita Turner, Editor of Junior
A brilliant concept that has both the children and parents in mind. I love that it folds away and is made from recyclable and ethical materials.
Carly Stevens, stylist an founder of Style & Substance Blog @carlyjstevens
Great idea - as a parent who spent hours trying to create something similar out of cardboard boxes this keeps the fun element for kids but reduces the hassle for parents who may not be that handy with scissors and tape.
Sarah-Jane Mee, SKY TV Presenter and Host



WHO: Cardboard Magic

WHAT: A range of 21 eco-friendly cardboard pop up creations that can be assembled and coloured in.

WHY: These Cardboard pop-up creations ranging from castles to ice-cream-vans are a great idea for keeping children entertained for hours – perfect for stimulating imaginations with role-play and getting their creative juices flowing with colouring and drawing. Our judges loved the fact that these self assembly, flat pack kits are 100% recyclable and that they can be folded down, put away and re-used with ease. The panel felt these would be great for keeping kids amused at home or even for group activities at a party.

Form & so much function. That it can be coloured is amazing. Rainy day brilliance!
Adam Garcia, Actor
Love. Love. Love!!!
Bonnie Van Geel, Photographer and Stylist
Lets their imagination run wild for longer than simply the colouring in itself. This is the kind of toy that just keeps on giving. The building, the colouring and the adventures that happen after they've perfected their individual design. It will give them fun for days afterwards!
Gemma Metcalfe, founder of Mutha. Hood @mutha.hood
This is a great product - good price point, encourages imaginative play and group activity, is fully recyclable. Would be a great present Idea for birthdays.
Sarah-Jane Mee, SKY TV Presenter and Host

WHERE: Cardboard Magic


WHO: The Little Green Sheep

WHAT: A natural baby play gym set made with a sustainably sourced, hand-oiled Beech wood frame and four safari themed detachable charms.

WHY: Our judges loved this beautifully made, neutral-hued baby gym made from sustainably sourced wood and certified organic cotton. Our panel felt parents would love the reassurance that their baby’s first toys were environmentally friendly, as well as chemical free and felt that the sleek and minimal wooden arch was a real design triumph that could be passed down for generations. The safari themed charms including teething rings and sweet fabric animals looked perfect for babies to grab and chew. A beautiful piece of play equipment that will delight babies and parents alike.

Gone are the days when your overwhelmed by plastic when you have a baby. This incredibly stylish play arch is utterly beautiful to have in any room and the tactile nature of the hanging toys I imagine would spark such a great deal of curiosity in any growing and developing mind.
Gemma Metcalfe, founder of Mutha. Hood @mutha.hood
Beautiful, neutral design.
Georgia Jones, Presenter, Model and founder of @thegeorgiaedit
A great re imagination of a baby gym which can often be an eye sore and made of environmentally damaging bulky plastic. Would blend seamlessly into any home interior and still be fun for kids. Great to have the ability to change the length on each mobile. Lovely different textures all made from sustainable & organic materials.
Georgia Jones, Presenter, Model and founder of @thegeorgiaedit

WHERE: The Little Green Shop


WHO: Dilly Blue – Numbers

WHAT: Wooden rainbow painted figures with numbers on their tummies to encourage counting and imaginative play.

WHY: Our judges really loved these cute little hand crafted characters made from sustainably gown wood, hand-painted with low VOC eco-friendly paints and finished with a blend of plant based waxes and oils. The panel felt that these figures would really help children familiarize themselves with numbers and colours in a fun way and loved the fact that they are gender-neutral and include a range of skin-tones to make them as accesible and inclusive as possible. Wrapped in entirely recycled or recyclable packaging these toys are perfect for parents and children who want to have fun without impacting on the planet.

SENSATIONAL! This is the kind of toy I wish had been around when my little ones were smaller. A beautiful way to teach our children colours, numbers as well as diversity. This would act as a beautiful decor piece as well as the most encouraging play item too. This is firmly going on my 'go-to-gift' list for new babies and birthdays.
Gemma Metcalfe, founder of Mutha. Hood @mutha.hood
Gorgeous and inclusive whilst teaching numbers.
Georgia Jones, Presenter, Model and founder of @thegeorgiaedit
These are lovely, simple and educational. Plus, they look fab sat on the shelf!
Sam Dean, Beauty Journalist and Brand Copywriter

WHERE: DillyBlue