WINNER: PLATINUM BEST CHILDREN’S SLEEPWEAR COLLECTION (CHILD)
WHAT: A traditional nightwear brand, created by childhood friends Nicola and Delia who spotted a gap in the market when they were looking for pretty cotton nightdresses for their own children. Their collection of ethereal nightwear includes beautifully designed robes, nightdresses and pyjamas that you’d expect to see in vintage story book illustrations. The range is evergreen, so the core collection always remains the same season after season giving these timeless pieces that can be passed down through generations serious slow fashion status.
WHY: This beautifully designed and crafted nightwear collection had our judges at first, lace trimmed waft, conjuring childhoods of yesteryear when nightwear was an art-form in itself. Scalloped collars, embroidery, waterfall ruffles and pintucks are just some of the traditional details included on the nightdresses while quilting and piping on the robes and pyjama set take them up a notch from any ordinary highstreet offering. Our judges were in raptures…
WINNER: GOLD BEST CHILDREN’S SLEEPWEAR COLLECTION (CHILD)
WHO: LOLA + BLAKE
WHAT: British designed, gender neutral nightwear & accessories for 0-8 years in a riot of colourful prints and nature inspired motifs. As the the brand founders themselves say, this brand is gender neutral, not colour neutral! Collections include pyjamas, babygrows, dribble bibs, quilts and washbags to match in Dinos, Woodland & Jungle illustrations.
WHY: As well as being beautifully made and well cut, these joyful pyjamas really are a treat for the eyes and make bedtime something to look forward to. Our judges loved the contrast piping details in colours that truly sing and the stunning hand drawn illustrations captured everyone’s imaginations. Our Junior team were totally enamoured with the whole range…
WHERE: Lola + Blake
WINNER: SILVER BEST CHILDREN’S SLEEPWEAR COLLECTION (CHILD)
WHO: Atticus & Gilda : Kimono, Sleep shorts & Sleep mask set
WHAT: A British made children’s sleepwear company dedicated to producing small quantities of fine sleep and loungewear that can be worn from bed to beach. Known for their eye catching, dreamy prints, beautiful textures and gorgeous, imaginative details, their latest offerings are beautiful linen kimonos and eye masks that co-ordinate with matching adult versions so mother and daughter can twin in style.
WHY: In a world that seems to favour disposable goods, Atticus and Gilda have made a conscious decision to favour quality over quantity, producing their collections in small batches from exclusive fabrics that you won’t see anywhere else. These pieces are made to last and with the hope that they will be handed down from sibling to sibling – we can’t imagine anyone being unhappy with stunning hand-me-downs like this! Our judges loved the collection and wrote in their notes:
WHERE: Atticus & Gilda
WINNER: BRONZE BEST CHILDREN’S SLEEPWEAR COLLECTION (CHILD)
WHO: Look & Cover
WHAT: Personalised sleepwear sets for both women and children – perfect for creating mum and me matching outfits for bedtime. Made with 100% cotton, in a range of gorgeous classic and sorbet shades that are finished with contrast white piping, the sets have a fresh classic feel and look super chic and adorable. All sleepwear includes a bespoke monogram of choice, embroidered in-house in the company’s boutique studio in Cumbria
WHY: We loved these fresh cotton PJ sets at first sight. Gorgeous in their chic simplicity these pyjamas would make the perfect gift or me-treat for anyone who loves the personal touch. The cotton feels soft, the finish is excellent and we love the fact that these sets come with shorts for kids and grown-ups who don’t like too many layers. Our judges were very excited by this collection and said:
WHERE: Look and Cover