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Best Children’s Fashion Retailer | Junior Design Awards 2020

We can finally reveal the Best Children's Fashion Retailers in the Junior Design Awards 2020

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JUNIOR DESIGN AWARDS 2020 JOINT GOLD WINNER: Best Children’s Fashion Retailer

WHO: Alex and Alexa

WHAT: A leading global online kids fashion retailer, offering nearly 400 brands across fashion, sports and technical, as well as toys, interiors and lifestyle products, for all kids aged 0 – 16 years.

WHY: Our judges were so impressed with Alex and Alexa’s fantastic curation of kid’s brands from classic labels like Bonpoint to more kooky, contemporary brands like The Animals Observatory and Mini Rodini. Extra points were given to the ongoing development of alexandalexa’s own super cool in-house labels. With their fantastic seasonal specific shops, fab edits and fun but thoughtfully compiled blog, this online store really does have something for everyone.

Simply love your buying. I would love to shoot for you!
Abi Campbell, Children’s Photographer @abicampbellphotography
My go-to for the best selection and edit of modern baby & kidswear.
Charlotte Kewely, Children’s Stylist and Blogger @thelittlestylist
I'm a big fan of Alex and Alexa, they have a great range of clothing to suit all budgets and are home to a wealth of wonderful brands. It's a one stop shop for all your child's needs.
Carly Stevens, Founder of Style & Substance blog
The pioneer of incredible kidswear offerings and edits.
Gemma Metcalfe, founder of Mutha. Hood @mutha.hood
Always a tasteful edit. Something for everyone in every budget.
George Reddings, Children’s fashion designer and brand consultant @george_ggredd_
Great range of brands from modern cool to classic. Never disappoints .
Tracey Jacob, Children’s Fashion Stylist & Art Director @traceyjacob1
The coolest edit of the most coveted kids' brands. Cool, directional and luxurious.
Yvadney Davis, Children’s & Teen Fashion Stylist @yvadney

WHERE: Alex & Alexa

JUNIOR DESIGN AWARDS 2020 JOINT GOLD WINNER: Best Children’s Fashion Retailer

WHO: Shan & Toad

WHAT: A comprehensive edit of luxury contemporary children’s fashion, featuring unique, up-and-coming brands that really stand out from the crowd. Founded by Shana, mother of six and possessor of excellent taste.

WHY: Our judges loved the sleek and polished feel of this website that offers an incredible array of stylish labels while managing to remain easy to navigate and a pleasure to use. Labels like The New Society, Mimisol and Tambere make this a fantastic destination for discovering the trailblazers of contemporary children’s fashion. The panel were also very keen on the added offering of a personal shopping and styling service.

This is such a beautifully designed website that really has its finger on the pulse.
Bonita Turner, Editor of Junior
Love the indie feel of these collections which showcase the very best in contemporary design.
Fatima Truscott, Fashion Stylist and writer @the_ft_times

 WHERE: Shan & Toad

JUNIOR DESIGN AWARDS 2020 JOINT SILVER WINNER: Best Children’s Fashion Retailer

WHO: Petite Belle

WHAT: A carefully curated, handpicked selection of sustainably produced children’s brands from all over the world with a focus on emerging childrenswear brands from across Europe, Australia, Korea and Japan.

WHY: This site feels really fresh and our judges loved the beautiful, considered edit of clothing, the commitment to showcasing ethical brands and the fact that this site goes out of it’s way to champion new and exciting brands that you might not have heard of before.

Pepper was a tiny bit prejudiced because she's in one of the pictures but we love smaller shops and this one has the best brands and look and feel.
Bonnie Van Geel, Photographer and Stylist @pepper.pics
A new-ish discovery for me but I LOVE their edit of brands. Just the coolest. Excited to see Petite Belle grow...
Charlotte Kewely, Children’s Stylist and Blogger @thelittlestylist
A glorious edit of incredible brands and somewhere I'll be bookmarking to visit often!
Gemma Metcalfe, founder of Mutha. Hood @mutha.hood
Beautifully curated edit of brands. Well done for pushing on through lockdown.
George Reddings, Children’s fashion designer and brand consultant @george_ggredd_
Great brands, wearable casual pieces.
Tracey Jacob, Children’s Fashion Stylist @traceyjacob1

WHERE: Petite Belle

JUNIOR DESIGN AWARDS 2020 JOINT SILVER WINNER: Best Children’s Fashion Retailer

WHO: Marks & Spencer

WHAT: A high quality, affordable kidswear range from British High Street and online store Marks & Spencer. Featuring collaborations with household names such as Roald Dahl, The Natural History Museum and Harry Potter.

WHY: From quality basics to all the frills, absolutely everything is covered by M&S and you can rely on their quality being second to none. Our judges were super impressed with some of the more fashion forward pieces on display as well as the cosy Winter separates that make the colder months something to look forward to. The selection of corduroys, plaids and beautiful embroidery, had everyone smiling and several of us making notes to head down to the store ASAP.

Without doubt one of the best on the high street for baby & childrenswear...
Charlotte Kewely, Children’s Stylist and Blogger @thelittlestylist
Loved the natural history collab!
George Reddings, Children’s fashion designer and brand consultant @george_ggredd_

WHERE: Marks & Spencer

JUNIOR DESIGN AWARDS 2020 BRONZE WINNER: Best Children’s Fashion Retailer

WHO: Rosie & Lula

WHAT: A stylish but affordable baby and childrenswear boutique founded by mum of three, Rachael. Stocking over 20 brands including Wedoble, Babidu, Pangasa & Baby Gi.

WHY: Our judges were so impressed by founder Rachael’s journey from one-woman band to a team of four with a 36,000 instagram following, taking over 3000 orders. The panel was equally excited by the fabulous edit of clothing, featuring pretty prints, gorgeous collar details and soft muted tones.

Beautiful collections and some unique offerings...
Charlotte Kewely, Children’s Stylist and Blogger @thelittlestylist
Traditional beautiful pieces gorgeous fabric choice and detailing.
Tracey Jacob, Children’s Fashion Stylist & Art Director @traceyjacob1
Rosie & Lula is a beautiful brand that boasts stunning clothing to be treasured for many years.
Carly Stevens, Stylist and Founder of Style & Substance blog
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WHERE: Rosie and Lula