Best Children’s Fashion Retailer | Junior Design Awards 2019

Bricks & Mortar, online or small boutique, these are the shining stars in the children's shopping arena...

| Junior Design Awards 2019

Best Children's Fashion Retailer | Junior Design Awards 2019


WHO: Alex and Alexa


WHAT: The online kids fashion retailer where you know you’ll find the coolest clothing and best gifts for children aged 0-16 years. With nearly 400 brands across fashion, sports and technical, there is something for everyone here and the expert team of  buyers have an eye for the most playful, trend lead collections that are also functional and hard wearing.

WHY: With a host of favourite brands like Bonpoint, Stella McCartney Kids, Bobo Choses and The Animals Observatory, this website is not only packed with fabulous buys but it is also a joy to navigate. The website design is fresh and uplifting and the fantastic blog provides plenty of shopping inspiration. Our judges were so impressed with the alexandalexa offering.

Such a wonderful selection of brands.
Children’s Model Agent, Amanda Meachem
The go to for the coolest kids clothes, toys and homewares. Everything you need from the it brands in one click.
Children’s fashion Stylist, Yvadney Davis
If you’re looking for the latest trends or you want something really special that stands out from the crowd this is the kid’s clothing website to bookmark.
Bonita Turner, Editor of Junior

WHERE: Alex & Alexa



WHO: Marks & Spencer Kidswear

WHAT: The high street store that promises great value, durability and attention to detail across their entire kidswear collection not to mention fantastic, playful design that is a hit with parents and children alike. Summer 2019 sees beautiful shapes emerging in smart culottes and trousers which can be made more casual with the addition of playful slogan tees. Denim bucket hats and on-trend visors add optimum cool. The new sustainable swim range, made entirely from recycled bottles, has now launched for summer. The collection will carry UPF 50+ and is also chlorine resistant for ultimate durability.

WHY: Our judges were so impressed with the quality of the M&S kidswear offering and loved the trend lead pieces that had clearly been robustly road-tested for durability, practicality and versatility. A double layered transparent raincoat trimmed with coral piping and filled with iridescent sequins was a huge hit while information about the store’s efforts to become more environmentally friendly with projects like their sustainable swimwear collection really impressed.

You may be seduced by another store once in a while but you’ll always go back to M&S for sheer quality and range. For value and style they are fantastic.
Bonita Turner, Editor of Junior

WHERE: marksandspencer

Best Children's Fashion Retailer | Junior Design Awards 2019


WHO: Shan and Toad

WHAT: A wonderful online kidswear store stocking a carefully curated selection of beautiful, quirky and whimsical clothing as well as a good dose of practical pieces that just happen to look incredibly cool.

WHY: This is a stunning website to look at, from their refined toad and crown logo to the fantastic edit of campaign shots from brands like The New Society, The Animal Observatory and Caramel. Starting out as a one-person operation, the site has grown from strength to strength and now jostles with the bigger global kid’s websites. With a personal shopping and styling service on offer, this is the go to site for an exciting and elevated shopping experience. Our judges loved this entry and said…

I hadn’t heard about Shan and Toad before today but I am bowled over by their edits and their extremely beautiful finds. If I was ever looking for a dress for a special occasion for one of my daughters I would come here.
Ellie Crompton, Junior Contributing Editor
I love the fact that this is a passion project set up by one mother that has grown and grown into something truly brilliant that really stands out from the e-retail crowd.
Bonita Turner, Editor of Junior

WHERE: shanandtoad