WINNER: GOLD BEST CHILDREN’S FASHION RETAILER
WHO: Alex and Alexa
WHAT: The online kids fashion retailer where you know you’ll find the coolest clothing and best gifts for children aged 0-16 years. With nearly 400 brands across fashion, sports and technical, there is something for everyone here and the expert team of buyers have an eye for the most playful, trend lead collections that are also functional and hard wearing.
WHY: With a host of favourite brands like Bonpoint, Stella McCartney Kids, Bobo Choses and The Animals Observatory, this website is not only packed with fabulous buys but it is also a joy to navigate. The website design is fresh and uplifting and the fantastic blog provides plenty of shopping inspiration. Our judges were so impressed with the alexandalexa offering.
WHERE: Alex & Alexa
WINNER: SILVER BEST CHILDREN’S FASHION RETAILER
WHO: Marks & Spencer Kidswear
WHAT: The high street store that promises great value, durability and attention to detail across their entire kidswear collection not to mention fantastic, playful design that is a hit with parents and children alike. Summer 2019 sees beautiful shapes emerging in smart culottes and trousers which can be made more casual with the addition of playful slogan tees. Denim bucket hats and on-trend visors add optimum cool. The new sustainable swim range, made entirely from recycled bottles, has now launched for summer. The collection will carry UPF 50+ and is also chlorine resistant for ultimate durability.
WHY: Our judges were so impressed with the quality of the M&S kidswear offering and loved the trend lead pieces that had clearly been robustly road-tested for durability, practicality and versatility. A double layered transparent raincoat trimmed with coral piping and filled with iridescent sequins was a huge hit while information about the store’s efforts to become more environmentally friendly with projects like their sustainable swimwear collection really impressed.
WINNER: BRONZE BEST CHILDREN’S FASHION RETAILER
WHO: Shan and Toad
WHAT: A wonderful online kidswear store stocking a carefully curated selection of beautiful, quirky and whimsical clothing as well as a good dose of practical pieces that just happen to look incredibly cool.
WHY: This is a stunning website to look at, from their refined toad and crown logo to the fantastic edit of campaign shots from brands like The New Society, The Animal Observatory and Caramel. Starting out as a one-person operation, the site has grown from strength to strength and now jostles with the bigger global kid’s websites. With a personal shopping and styling service on offer, this is the go to site for an exciting and elevated shopping experience. Our judges loved this entry and said…