When it comes to mini fashion influencers, are there any kids more influential than the Royal children? Siblings Prince George, Princess Charlotte, Prince Louis along with new cousin Prince Archie only have to be spotted wearing something once before its declared a sell-out. The huge power these mini Royal have is evident already, if only sartorially speaking at present.
The Duke and Duchess of Cambridge (a.k.a. Kate and William) famously opt for more traditional style clothing for their 3 children, as noted when the first pictures of Prince George appeared after his birth in 2013. The couple has chosen to dress all of the future heirs to the throne in classically British brands and some luxe European brands too. And, it seems William’s younger brother Harry, Duke of Sussex and his wife Meghan have followed suit, with Archie – born in 2019 – already sporting a number of luxury Brit-born brands.
So here is a round up of 12 of the ultimate fashion, accessories and shoe brands the fab four: William, Kate, Harry and Meghan favour for their Royal children when appearing in public and, where to buy some of them – as with any influencer worth their following, many items sell-out-fast. Just call it the ” (insert Royal name) Effect”! Our top tip is, that it’s often worth checking luxury second-hand sites like the Kidswear Collective or, eBay for these coveted pieces.
1. Rachel Riley
British brand and Platinum Junior Design Award winner Rachel Riley is one of Kate’s go-to brands for traditional designs for her 3 children. George has been photographed in a number of Riley’s designs, which are then an immediate sell-out. Luckily for us, the pieces the Duchess chooses are often from the regularly re-stocked Heritage Collection by Rachel Riley. Prince George of Cambridge famously wore the Sailboat Smocked Dungarees on his first trip overseas with his parents in New Zealand. The little prince was recently spotted in the Cord short and Shirt set too and perhaps most memorably, photographed in the classic Red Smoked Set for Princess Charlotte’s christening, which prompted many comparisons to a similar outfit Prince William wore when he was a child.
BUY HERE>> Red Smocked set, £89 Rachel Riley
DID YOU KNOW: The reason Prince George and undoubtedly, Prince Louis too always wear shorts for public engagements? The very specific reason for this is there is a tradition among the upper class, aristocracy and royals to dress young boys in shorts – it’s often considered decidedly “suburban” not to. The tradition can be traced back throughout the royal family, with Prince William and Harry also seen regularly wearing shorts until they were deemed old enough to progress to full-length trousers, which is usually around 8 years old.
2. Amaia Kids
Leading London boutique Amaia Kids has been drawing on owners Amaia (from Spain) and Segolene’s (from France) traditional European sense of style to produce classic pieces in modern colours, fabrics and cuts for over 15 years. A brand worn by both Prince George and his sister Princess Charlotte but none more notably than Princess Charlotte, photographed in their Burgundy Razorbil Coat on her first day of school in 2018.
BUY HERE>> Burgundy Razorbil Coat, £140, Amaia Kids
3. Dona Carmen
One of Princess Charlotte’s most spotted shoes are by the Spanish brand Dona Carman. Charlotte has been seen wearing the ‘Mercedita Suela’ Mary-Jane shoes in both blue (above) and Marroon (see school picture above).
BUY HERE>> ‘Mercedita Suela’ 29.95 Euro Dona Carmen
4. Neck & Neck
The royal children have been seen not once, but twice in these adorable red stripe dungarees by Spanish brand Neck & Neck (at £39.99, they sold out within 24 hours too). First spotted on Prince George, when he was photographed taking his first steps they, were then worn by little brother Louis – in true royal hand-me-down style – taking his public first steps at the Chelsea Garden Show in 2019.
The idea for Marie-Chantal, Princess of Greece’s self titled children’s fashion brand Marie-Chantal, sprung naturally from a mother who loved classic, timeless and innocent designs for her own 5 children. Founded in 2000 and a winner of a coveted Junior Design Award for Best Girl’s Fashion , of course MC’s iconic designs would be loved by royals alike. Princess Charlotte was spotted last summer in the ‘Celina’ Liberty Fabric Dress – which is now sold out.
Family-owned and run business Trotters was founded by Sophie Mirman and husband Richard Ross in October 1990 in Chelsea. A trailblazing store dedicated solely to children. This one-stop shop sells everything from fashion, books, toys, shoes (with its infamous Plane or Train where children sit to get professionally fitted), a hair salon and more. All the clothing stocked is exclusive to Trotters and it’s not hard to see why it would attract a dedicated royal following. As well as the exquisite knits that the little princes have worn over the years, we love that this is where the Royals get their shoes. Trotters’ Hampton Classics are a particular favourite. These retro canvas pumps are a must in the summer and can even be popped int he washing machine. Prince George has been seen wearing the Hampton Canvas ‘Plum’ (above) and the Hampton Canvas Nantucket.
Princess Charlotte also has a navy pair of Hampton Canvas Plum shoes that she teamed with a Lily Rose Liberty Print Floral peter-pan collar dress, also from Trotters.
READ MORE>> Where to buy Prince George’s shoes
BUY HERE >> Lily Rose ‘Betsy’ Dress £75 Trotters
Another brand Kate and William choose from Trotters is Early Days for those all important first shoes. Both George and Charlotte have been spotted in these buttery leather pre-walkers.
We all know the infamous story of how Johnnie Boden sat down at his kitchen table in 1991 and sketched out eight pieces of menswear – and, then Boden was born. Now designing for women and children and sometimes the home, Boden remains a true British success story, offering stylish, quality and beautifully made clothes and accessories. It seems Meghan has a soft spot for this well-loved British brand and Prince Archie has been spotted in not one, but two pieces from Baby Boden that have of course sold out in hours. On New Years Eve 2019 Archie was seen with dad Prince Harry wearing the ‘Sprout Dog’ Cord Jacket from the brand. Watch this space for more of the ‘Archie Effect’.
8. Little Alice London
Little Alice London offers beautifully smocked dresses and rompers and classic knits for boys and girls created by a London mum of 3. Princess Charlotte has been spotted in several of this small brand’s dresses, including the ‘Periwinkle’ Dress and most recently for Christmas 2019 in the ‘Nutcracker’ Dress
9. My 1st Years
This brand was launched by friends Jonny and Dan when they found themselves needing a timeless yet original new baby gift. Fast forward a few years and My 1st Years is the world’s best loved one-stop-shop for beautiful personalised baby gifts and has been spotted on a royal baby or 2, most notably when Prince George wore the brand’s Blue Gingham bath robe to meet Barack Obama in 2016.
BUY HERE>> Personalised Blue Trim Gingham Robe £26
10. Pepa & Co
Both Prince George and Princess Charlotte have been spotted in London based, Spanish made label Pepa & Co , founded by Pepa Gonzalez in 2013 when she spotted a gap in the market for high-quality children’s clothing with a traditional design. Clearly the royals are fans as their offspring have been dressed in many gorgeous pieces but, none more beautifully than the royal bridesmaids and pageboys who wore bespoke designs for the wedding of the Duchess of Cambridges’ sister Pippa in 2017.
11. Cath Kidston
We are sure no one can forget the picture of a 17-mth old Prince George in his London guards knitted tank top for his last official Christmas portrait before the arrival of Princess Charlotte! The tank top in question was by Cath Kidston and sold out immediately and then again once it was re-stocked. The London guards is a popular print for Cath Kidston kids and although the tank is no longer available, there are a whole host of baby clothes, accessories and toys adorned with the print. Princess Charlotte was also seen with a Cath Kidston backpack on her first day of school (see picture above).
BUY HERE>> London Guards Long Sleeve Shirt from £11
For their official 2015 Christmas card, Prince William, Duchess Catherine, Prince George and Princess Charlotte were pictured in the gardens of Kensington Palace with Princess Charlotte looking very pretty in pink. The little lady was seen wearing a ditsy floral pie-crust collar dress and cardigan from m&h baby , a Spanish brand that specialises in hand-made baby and children’s clothing. The Princess has worn a few variations of these design from m&h and we can see why. Aren’t they adorable?