Yes, it’s true, the elegant, laid back and beautifully made label worn by the chicest fashion plates is now available to mini style icons in the making! For the first time in its 50-year history, Reiss (we can’t believe Reiss is 50!) has moved into childrenswear…
Anyone frustrated because they can’t find beautifully designed, cool looking and high quality clothing that their children will actually want to wear, will be thrilled with this collection, which is perfect for those smart/casual wardrobe needs that can be such a struggle to find on the high street. The first collection is called ‘Tailored for Modern Children’ and we think they’ve found the perfect balance of fashionable, wearable pieces.
Una Joyce, Womemswear Director at Reiss told us,
Alex Field, Menswear Director added,
Beautiful knitted separates in lovely muted tones, stunning tailored coats, and plenty of subtle detailing give this collection the elevated feel that grown-up Reiss is so well known for and we’re sure that these items will become real favourites that are passed down through friends and siblings. A smart coat for a wedding, a sweet outfit to visit the grandparents, something gorgeous to wear to a party, are all there as well as plenty of more relaxed, go-with-anything sweatshirts, gilets, jackets, denim and leisurewear.
At Junior, we were particularly excited to see that the boys’ collection is just as strong as the girls’ and we’re pegging the boys’ tailored coats, which could easily work as unisex pieces, as the sell-out items.
Launching initially with a size range of 4-9 yrs for the AW21 collection, they have a size extension planned for the SS22 drop. The debut collection will features 140 styles across both girls wear and boys wear and will be available globally via reiss.com and also at a select few partners including Selfridges, John Lewis, Next and Nordstrom in the US. Prices will start at £12 for a cotton t-shirt, dresses from £50, coats from £80 and go up to £358 for a shearling aviator jacket.
>> SHOP THE COLLECTION: The first collection launches today – October 20th and we’re heading for those tweed checks right away!