New Start-Rite X JoJo Maman Bébé Collection

These heritage childrenswear brands have joined forces to create an exclusive co-branded pre-walking and first steps shoes and boots collection to be available in JoJo Maman Bébé stores with Start-Rite's expert fitting service...

‘Buddy’ Wine leather mouse rip tape first walking shoes, £39.99, Start-Rite x JoJo Maman Bébé

This is what we refer to as a canny move. Highly respected, children’s shoe brand Start-Rite have joined forces with JoJo Maman Bébé, expanding their presence on the British high street and bringing an exclusive selection of high quality co-branded pre-walking, first steps shoes and boots into JoJo Maman Bébé stores and online.


While JoJo Maman Bébé have always offered a great selection of wellies and soft shoes to their customers, they now provide the option of a wider selection of more sturdy shoes for pre-schoolers and young children, giving parents the option of dressing their children from top to toe in one place. JoJo Maman Bébé staff have also been expertly trained by Start-Rite specialists in how to fit shoes and a fitting experience will be offered within 40 JoJo Maman Bébé stores.

 The new Start-Rite x JoJo Maman Bébé shoe range has a friendship theme running through it, with classic Start-Rite styling and much-loved JoJo characters, including styles called Friend, Buddy, Sidekick and Little Pal. Embroidered tractor, mouse, fox, hedgehog and penguin motifs adorn casually coloured leather and suede materials. Sizes range from small 3 to 9.5, offering multi-width fittings with prices starting at £32.99. All shoes come in a co-branded recyclable cardboard box, beautifully illustrated with hand-drawn woodland creatures to add another layer of excitement to buying a pair of much loved new shoes.

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‘Friend’ Navy leather dinosaur zip-up first walking boots, £42.99, Start-Rite x JoJo Maman Bébé
‘Friend’ Harvest gold suede zip-up first walking boots, £42.99, Start-Rite x JoJo Maman Bébé

Laura Tenison, JoJo Maman Bébé Founder and CEO commented:

We are excited to be partnering with this heritage British brand and to be offering a gorgeous co-branded collection in 40 of our high street stores and via our website. Our teams are fully trained in measuring little feet and proud to be bringing this important service to our customers.

At Junior HQ we are particularly smitten by the hedgehog and toadstool embroidered boot and we can’t not mention those little mouse t-bars! A fantastic collection and fitting service that is going to be so helpful to parents who want to buy very cute, good quality, feet friendly shoes.

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‘Friend’ Navy leather hedgehog zip-up first walking boots, £42.99, Start-Rite x JoJo Maman Bébé

>> To view the collection head into a Jojo Maman Bébé store, or visit Start-Rite  or, search via #JoJoLovesStartRite on Instagram.