Winner Best Travel Product 2012 - Trunki PaddlePak

A cool and innovative rucksack that is ideal for beach holidays, trips to the pool and days out. To make it fully waterproof it uses the latest dry-bag technology, and is also light and durable, with a specially designed wide opening to make packing easier, a roll-top fastening to prevent leakage, and two handy pockets for sunglasses or goggles. Even better (as far as your child is concerned) the PaddlePak comes in two funky, marine-inspired designs. Choose between Willy the killer whale and Jaws the great white shark.

PaddlePak is £30, by Trunki