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Sylvanian Families Cottage: Best Toy Design (3-5 Years), Junior Design Awards 2014 HIGHLY COMMENDED

What the brand says, what the judges thought and where to buy...




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They Say:

The Cosy Cottage is perfect for those starting to collect Sylvanian Families. It includes the main character Freya Chocolate Rabbit Girl, a selection of furniture and smaller accessories - all made with the attention to detail intrinsic to this iconic toy brand. It is also connectable to the larger Beachwood Hall, so children can explore different play patterns as their collection grows.  The Cosy Cottage includes a panel that divides the two floors which is detachable, doubling as a garden area or parking spot for a car. Flexible and robust, this Starter Home provides hours of imaginative play. 

• All inclusive - the Cosy Cottage Starter Home is the first recommended purchase within the Sylvanian Families toy range as it provides everything a child between the ages of 3-5 years needs to get started on their collection, from the iconic character, Freya Chocolate Rabbit Girl, to a range of detailed furniture and accessories. 

• Imaginative Play - despite living in the digital age, creating imaginary worlds and taking favourite characters on endless adventures “as if they are a real family” is still the way today’s children explained how they enjoy playing with Sylvanian Families, according to recent market research carried out by brand owner, EPCOH. The research also revealed that 50% of children interviewed said they play with their Sylvanian Families by themselves, with 58% of them making up their own stories about the characters.

• Collectible and long-lasting – Sylvanian Families is celebrating its 30th anniversary in 2015 and yet it is still hugely popular across the generations – from adult collectors to young children discovering the brand for the first time. Many second generation parents have kept their Sylvanians in the attic and are now introducing them to their children now. 

• Robust, flexible and connectable - the Cosy Cottage Starter Home is made from durable materials with well made, detailed accessories. The cottage can be set up in a variety of ways and is connectable to another Sylvanian property, allowing a child to play with it in their own unique way.  

Judges Comments:

"This cute, cosy cottage evokes childhood memories of our own. How lovely to introduce your child to a toy that hasn't change since you were young? if it aint broke, don't fix it! We adore Sylvanian Families, and the traditional play opportunities they offer is still so valuable today." 

Where to Buy:

www.sylvanianfamilies.net

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