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Plush Wheelybug: Best Toy Design (0-2 Years), Junior Design Awards 2014 SHORTLISTED

What the brand says, what the judges thought and where to buy...

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They Say:

Wheelybugs are handmade multi-directional ride-on toys that are fantastic for developing self confidence, co-ordination, balance, gross motor skills and spatial awareness.  The ‘Bugs’ are beautifully crafted from high quality materials and their distinctive shape, coupled with a fun and friendly design, ensures an instant attraction for children.  

This Plush version has the same high quality wooden base, the same fun multi directional castors and same characteristic curved body.  This time however, the body is a blank canvas with parents able to invest in fun, soft, machine washable covers that instantly transform the Wheelybug into a Hedgehog or Panda. Genius!  

• When parents invest in a toy their biggest desire is to see their child’s face light up the minute they see it.  With the Wheelybug that’s a guarantee!  This is a toy with the ‘ahhhh’ factor in spades.   

• Giving the Wheelybugs multi directional castors, rather than traditional wheels, was a stroke of true design genius!  This simple innovation transformed the Wheelybug from just another ride-on toy to a true classic with enduring appeal.  

• While traditional ride on toys leave young riders (and their parents!) frustrated with frequent crashes into furniture, walls and other objects the Wheelybugs glide effortlessly around with their little owners able to instinctively steer themselves out of trouble and to move effortlessly forwards, backwards, sideways and even round in circles at satisfying speeds!

• It is this freedom of movement that gives the Wheelybug its unique ability to hold a toddler’s interest right from their first faltering steps (when they can push rather than ride the Wheelybug using the easy grip handle bar) through to high speed chases when they’ve reached school age!  

• Few toys are coveted equally by parents and children and cherished as much years down the line as on the day they were bought!  Wheelybugs are one of those all too rare toys. Children fall in love with their cute looks and instantly fun rewarding ride, while parents are smitten by their simple, stylish aesthetics, quality finish and lasting play value.  

Judges Comments:

"So cute! Kids already love the original Wheelybug, and now with these removable plush covers, there's even more fun to be had. The covers provide a comfortable ride."

Where to Buy:


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