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Little Citizens Boutique: Best Independent Toy Boutique, Junior Design Awards 2014 WINNER

What the brand says, what the judges thought and where to buy...

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They Say:

Little Citizens Boutique is a shop but more importantly it’s a celebration of play and storytelling. Our brand is all about diversity and individuality for people who want more creativity in their life. We want to wow our customer, fuel their imagination with gorgeous toys and creative gifts that make family time fun! The aim is to hold onto our childhood imagination well into adulthood, and help raise open minded little citizens of the world. 

> In 2013 we won the Junior Design category for Best Online Toy & Gift Shop. It was a great honour to be recognised for our uniqueness, put us in front of an influential audience and we were able to develop our brand further. We have since connected with discerning designers and celebrities who value what we're doing. 

> We haven't rested on our laurels since our Junior Design Award, we're keen as ever to help parents navigate the toy aisle and we've built up our brand with great original content like insightful articles on our blog. One recent post documented studies that reveal the importance of play in childhood development, we then recommend toys based on the ideas.  

> Our toys are coveted because they make parents want to get on their knees and play. But also they are future classics to be passed down to  grandchildren one day. Parents today are digital but don't want to lose sight of the good from the past. That's why we're currently so excited about the design revival movement and presenting new brands like Ballon Rouge, Nathalie Lete's Design Farm and Helen Dardik that do this vintage modern look so well. Injecting their products with individuality and playful intelligent function. 

Judges Comments:

"A well-deserved second year in a row win for the Little Citizens Boutique. We love the 'seek and find' ethos of the company which hunts out toys and product that families will treasure. We challenge you to visit the website and not make make a purchase - there are so many lovely things that will tempt you!"

Where to Buy:


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