What is your name and job title?
Alexandra Ehrmann, Owner of History Heroes
What did you love to play with the most, as a child?
Apart from my trusty bike, books, bats and balls, I loved Mastermind, Yahtzee, jacks, pick up sticks and, unsurprisingly, Trivial Pursuit
What do you love most about the world of children’s toys?
I love its pace of innovation and creativity and the vitally strong marriage of visual, creative and practical aspects of any successful toy or game. I also love the fact that it offers a broad canvas. Children are both more open-minded and unforgiving: a toy doesn’t have to tick any prescriptive boxes for them. It just has to work, simple as that.
Why would children love to play with this toy?
It’s fun, it’s engaging, it draws the whole family in to play together and it opens up a window of knowledge on the most important people in history, who have done amazing things. Children love to learn about their world and they learn most when they’re having fun with others.
Why is it so great for this age group?
Children of this age group are taking their first proper steps into the big, wide world and they are hungry for knowledge about it. They love playing games with their family and friends too and History Heroes games offer both with plenty of room for growth! The clues in History Heroes games are graded from easy, green, to red, most difficult. As children learn the easier facts and start winning the games, they challenge themselves – and, most scarily, the grown ups! – with tackling the games on the tougher levels.
Why did you enter this toy into the Junior Design Awards?
I love Junior's emphasis on the need for style, functionality AND content. I think History Heroes games looks fantastic. They are immediately engaging and their high production values makes you want to pick them up and play with them immediately. It was always very important that they should be very strong and clear visually – the illustrations work both to engage and as extra clues – as well as relaying gripping and important facts about the History Heroes. Wesley Robins, the illustrator and Rupert Purcell, the graphic designer, have translated the game’s vision on to card brilliantly.
What do you predict for the future of children’s toys?
I think the age old greats will always be around and have remarkably similar formats to days gone by – card games, ball games, bikes, etc. - but as the pace of technology speeds up ever faster and access to 3D printing and virtual interactivity becomes widespread, I think that aspect of innovative toy design will open up to everyone in the same way as the media has and will probably be hijacked by children!