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Boomer Dino Q&A with Benjamin Dermer - Best toy design (6+ years) 2014 - HIGHLY COMMENDED

We meet the Vice President behind the 2014 Junior Design Award highly commended entry




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What is your name and job title?

Benjamin Dermer – VP New Ideas and Innovation

What did you love to play with the most, as a child?

I loved GI Joe, Transformers and Lego….

What do you love most about the world of children’s toys?

I love that a toy can be anything… big, small, plastic, soft, metal, electronic, wood… as long as it is magical and entertaining.

Why would children love to play with this toy?

Zoomer Dino is the most life-like robot toy that’s ever been made. It’s like he’s really alive! (Plus, he’s a dinosaur.)

Why is it so great for this age group?

Kids love robots, dinosaurs and toys that come to life. Zoomer Dino is all that, and more.

Why did you enter this toy into the Junior Design Awards?

We are very proud of the team’s work on this toy. It was a very long, challenging development process as we tried to create something that no one had done before. We think it stands for what can be achieved through the marriage of  software, technology and toy design.

What do you predict for the future of children’s toys?

While many toys will no doubt get more and more digital and connected, I think the true essence of toys - what makes them special - is the intrinsic value of their physicality, so I think we’re still going to still see a bit of return to things that are simple and decidedly old-school.

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junior design awards, 2014, junior, junior magazine, results, entrants, q and a, kids, children, boomer dino, dinosaur, toy
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