These are the best toy and gifts brands as voted for at the Junior Design Awards 2018
WINNER: PLATINUM FOR BEST TOY/GIFT BRAND
WHAT: Severina Kids is a uniquely charming artisan brand that creates beautifully handcrafted toys and objects for children and the young at heart. Founded by Argentinian-Italian designer Alejandra Salvatore, who imagines and illustrates all of the designs, which are then brought to life by skilled craftspeople using organic and Eco-friendly materials and techniques.
WHY: Severina Kids was a standout winner in this category for all the judges who loved the fact that every piece is individually produced with slight variations in style and fabric making each toy completely unique and one of a kind. Lisa Mehydene founder of Edit 58 commented "Just the most beautifully made, stylish and soft toys on the market." and Sarah Clark (founder of Little Spree) simply add "I Love them!!!".
WHERE: Severina Kids
WINNER: GOLD FOR BEST TOY/GIFT BRAND
WHAT: The children's tailor to your child's wildest dressing-up dreams, Atelier Spatz crafts beautiful hand-made ready-to-wear costumes and accessories that last. Offering a unique bespoke service that means children's design imaginations can run wild.
WHY: Besides the pure joy on the mini-influencers faces when they were running around in the Atelier Spatz costumes on judging day - the adult judges were impressed with the handiwork, the attention to detail and the use of natural fibres and materials in this very special collection of dressing up clothes. Yvadney Davis (who is a top children fashion stylist) simply stated "Beautiful" in her judging notes and told us she couldn't wait to use them on a shoot one day. Our very own Editor, Bonita Turner has already placed an order for her daughter's birthday party outfit and said "These costumes are what dressing-up dreams are made of!"
WHERE: Atelier Spatz
WINNER: SILVER FOR BEST TOY/GIFT BRAND
WHAT: Sarah & Bendrix is a UK based lifestyle store that believes in simple, clean and affordable design. At the heart of their collection are their timeless wooden toys which make the perfect gift for small children and design conscious parents.
WHY: These wooden toys are all handmade from perfectly polished natural wood. and can be presented in personalized cotton bags making them incredibly popular gifts for newborns and children's birthdays. "Charming" was how Yvadney Davis , children's fashion stylist described them. And we couldn't agree more.
WHERE: Sarah & Bendrix
WINNER: BRONZE FOR BEST TOY/GIFT BRAND
WHAT: Beautiful hand-made and painted play cubes that are a tactile way for little ones to learn. Not only are they the perfect stacking bricks and an introduction to spelling, they are a gorgeous addition to any nursery decor. Myla & Oscar was founded by ex-Beauty PR and mum of two, Jessica.
WHY: The Myla & Oscar Playcubes are entirely hand-made from natural pine wood, hand sanded and painted with safe water-based paints, making them the ultimate baby shower, newborn or 1st birthday gift. Each ribboned luxury gift box contains twelve handmade, bespoke wooden play cubes. Junior Editor Bonita Turner said, "These play cubes have fast become the go-to gift for new mums - and its easy to see why. Our judges were so impressed with the craft that goes into each set."
WHERE: Myla & Oscar, Not on the Highstreet, Fortum & Mason
WINNER: BRONZE FOR BEST TOY/GIFT BRAND
WHAT: From Babies with Love’s beautiful Elephant Family Collection is created in collaboration with influencer and mama Susie J Verrill. This organic, gender-neutral and contemporary collection of baby essentials features a family of elephants walking together.
WHY: All the judges agreed that the message behind this new baby gift collection was truly moving. The elephant is traditionally a sign of luck and represents From Babies with Love’s belief that every child deserves a family and ties in with its amazing pledge to donate 100% of its profits to orphaned and abandoned children around the world. Michelle Kennedy (founder of Peanut) noted "Everything about this is wonderful. The mission, the products, Susie. Big fan!" High praise indeed.
WHERE: From Babies with Love