The iconic sheepskin footwear label has opened a luxurious flagship store in London's revamped West End. Part of the regeneration of the Piccadilly shopping area, which also includes a glorious Whole Foods supermarket, the new UGG concept store houses a fantastic selection of the children's collection, from the classic Bailey boot and cosy trainer styles to the paint splattered Jackson Pollock-esque or pearlised boots and sheepskin trimmed flip flops.
Not to be left out, there is an amazing selection of collections for adults too. The Junior fashion team love the exclusive luxury line, UGG Collection, which includes the most beautiful pair of ostrich leather peep toe shoe boots - one for the wish list. Also, look out for the tropical espadrille platforms and block heeled leather sandals for women and understated chic trainers for men, alongside all of the trusty sheepskin UGG styles you would expect.
Following the successful launch of the Piccadilly store and the Knightsbridge store last year, there are now five stand alone UGG stores in the UK - also including Covent Garden, Westfield London and Manchester.
UGG Australia Piccadilly
10 Glasshouse Street, London W1B 5AR, 0207 112 7771
Opening Hours Monday - Saturday: 10am–8pm Sunday: 12pm-6pm
Did you know... Sheepskin boots are a big trend again for autumn winter 2012-13. Don't miss reading all about this and all the most important upcoming trends in our winter trend report roundup from Pitti Bimbo