George Asda SS11

The atmosphere at this week's George Asda summer press day was reminiscent of happy high days and holidays. With beach houses, plenty of primary colours and beachwear pegged up we felt a million miles away from ice cold Covent Garden.

Highlights from the childrenswear collection included polkadot and stripe patterns, check shirts in orange and blues for the boys and floral print maxi-dresses for the girls. There were also plenty of pattern designs inspired by nature, including a lovely bird print maxi-dress in womenswear. Roll on summer!