Amazon presented a visual feast at the Christmas press show this season. Held at the Royal Horticultural Halls key areas including toys, media, fashion and technology housed the best products the online giant will have to offer for Christmas 2012.
A plethora of toys greeted us encompassing everything from the wooden to the mechanical. Speaking to the toy experts on hand, we can deduct that Christmas 2012 offers nostalgia and the latest technology side-by-side. The Melissa and Doug, a US brand which is gathering recognition, classic wooden kitchen will encourage imaginative play. Whereas the Leapster Innotab2, tipped to be just as popular this year, will encourage the imagination but in a different way. Both, however, are certain to keep them quiet. The toy war this year is predicted by Amazon to be between Bratzilla dolls and Monster High -which one will come out on top? And is this the Barbie vs Sindy competition for the modern age? Aside from toys, there is a great selection of fashion gifts for children including Junior favourites such as French connection and Rachel Riley.
There are some lovely gifts for baby to be found at Amazon. Some nice stocking fillers include a GroEgg cover in the shape of an owl - brilliantly on trend. A surge in popularity of sleeptime products means there is a wide choice. Another nice product is the star shaped clcok by Aden + Anais. Best known for their swaddle cloths, this ingenious clock plays a melody and keeps track of breast feeding times. We also loved the TippyToe rockers, which will hold your little one in comfort as they rock.
It is impossible to attend an Amazon press show without stopping for a look at the new technology which this season was taken over by a 3D television by Samsung, a giant £800 telescope and a demonstration of how to use Skype on the television - perfect for those necessary Christmas Day overseas catch-ups. The Kindle is still a fantastic gift for any age, this year updated to the Kindle Touch which is more in line with the technology we use on phones and tablets.
Grown up gifts
A gift for all ages is the classic Chocolate Orange, which has been updated this year with the addition of popping candy. As seen as lots of the other press shows, this sweet explosion seems to be turning into a bit of a trend. Amazon is also renowned for it's selection of books and DVDs and two that caught our eye were Michael Palin's Brazil, which ties in with his new TV series and the new dark adult JK Rowling novel, Casual Vacancy. Not to forget the cookery books which sees Nigella and Jamie going head-to-head. Jamie Oliver releases his 15-minute meals which we are promised really can be made in that time.