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A day in the life of Trotters' founder, Sophie Mirman

We spend a day with the founder of the chic children's fashion and accessories store, Trotters


Posted: 25 September 2013
by Catherine Hudson

A retro Baby Book, sold at Trotters
A typically elegant Trotters store
A cardigan, from Trotters
Trotters' founder, Sophie Mirman
Booties, from Trotters

Sophie Mirman is the founder and managing director of Trotters, childrenswear and accessories. Sophie is French but lives in London with her husband, Richard, her children Natasha, William and Victoria, and her labrador, Barney.

What is your family’s morning routine?

I generally wake up at around 6am to the dulcet tones of the Today programme presenters. Twice a week, I then jump on my bike and cycle to the Serpentine pond in Hyde Park, where I swim all year round. I also go to an early morning spinning class a couple of times a week. I love to start the day with some exercise as I find it energises me for the rest of the day.

What is your office environment like?  

Pretty hectic. We are a small office of ten people and a lot of multi tasking goes on. I tend to spend a good deal of my time out in the Trotters shops and visiting the factories that make our products. During the fashion designing and buying periods the office gets even more hectic as the team is not generally office based.

Do you have such a thing as a typical day?

I never know what each day is going to throw at me, so that’s a resounding no! Part of the pleasures of shopkeeping, I guess. 

Did you always want to do what you do now for a job?

No. I fell into retailing while I was working at Marks & Spencer, as a PA for the then chairman, Lord Sieff. I was a dreadful secretary and he encouraged me towards the management side of the business! I’ve never looked back.

What was the first thing you wanted to be ‘when you grew up’?

A vet, then a journalist.

What is the best thing about your job?

I love what I do. No two days are the same. I love the excitement of retailing, of buying products and receiving positive customer feedback. 

Are there any downsides to your job?

There are downsides to any career, but these just make me appreciate the upsides even more.

How do you come up with creative, original ideas?

Lots of different ways. All sorts of things inspire me. It can often be as simple as walking through a beautiful garden and seeing what colour combinations nature throws together.

How do you juggle family life with work life?

I have been lucky enough to have fantastic help at home while my children were growing up and working with my husband, Richard. This means we both understand the pressures that each other is under. It is never easy to juggle, but I think I have become a bit of an expert at multi tasking.

What do you do outside of work, with your family?

I love cooking and am at my happiest standing at my AGA oven preparing a meal for my family and whoever they decide to bring along. It’s always an open house.

What is coming up, work-wise, for you and your business?

We opened our sixth Trotters shop in Westfield, Shepherds Bush last November. That’s it for shop openings for now. Our efforts are very much geared towards expanding our website, from where we sell to all over the world.

Would you want your children to follow in your footsteps?

My eldest daughter Natasha, 26, joined the firm as financial controller last november, working very closely with my husband who looks after the financial side of the business. My son Wiliam, 25, currently works in the finance sector and my youngest daughter, Victoria, 19, is in her second year at McGill University in Montreal. Time will tell!

Visit Trotters at one of the six London-based stores, or shop the collections online. For more information on store locations, visit Trotters website

Read more Q&As...

Don't miss... The Junior Meets hub of exclusive interviews, inside scoop interviews and quirky Q&As, with exciting interviewees including: Tommy HilfigerSir Paul SmithStella McCartney and lots of other influential fashion designers, authors and illustrators including Quentin Blake and Jeff Kinney, great business minds including Lord Alan Sugar and, everyone's favourite fashionable frog, Kermit.


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