Go really wild with George's appropriately named, BushTale collection of T-shirts which feature cool and colourful animal characters. The BushTales collection brings the magic of African wildlife to these adventurous tees; each with their own bushy

Boys & Girls make quirky organic cotton pieces in bright colours with witty slogans. It opens its east London store in February, which will contain items like this Bright As Day top from £22, jersey skirt from £14 and star-print jumper dress £20 (ages 1–8).

Lucia looks very chic in her oversized Granddad shirt

Combining the edgy style of London with elegant Italian design, Loud Apparel has burst onto the childrenswear scene with fine tailoring and Italian leather jackets alongside groovy T-shirts emblazoned with bold slogans. T-shirt £39 and three

Oh, we do like a striking T-shirt at Junior and we just love this quirky collection of artist-designed pieces from independent clothing label, Super Superificial. Designed by a crew of talented young graphic artists, each with a distinct and edgy

For any parents yachting to St Tropez next summer, the Guess SS12 childrenswear collection would be the ideal collection to pack. En route to sunnier climes, Guess suggest dressing in a nautical theme - girls should sport slouchy, stripe T-shirts

Plaid ArmyFrom left, boy Checked shirt £42 by No Added Sugar (ages 3–12); leather jacket £408 (ages 3–12) and cowboy boots £395 (sizes 28–37), both by D&G Junior; distressed jeans £30 by Diesel (ages 2–14). girl, centre Black-and-white checked

As always, C de C by Cordelia de Castellane's wonderful collection of baby and childrenswear did not disappoint. Adorable summer prints on breathable cottons, crisp white cotton tunics and organic earthy hues with exceptional detailing. Cheeky t-shirts

It was fun and games amongst the tartan checked shirts and gorgeous caramel coloured outerwear at the Lands' End winter press day. New pieces included T-shirts with glow in the dark prints and chalkboard fronted designs which you can actually draw

At Fred Perry we were presented with a small but perfectly formed boys collection, with bright colours a-plenty. There was of course the classic Harrison jacket, with beautiful tartan lining. Variations from the classic Fred Perry polo shirt