Priding itself on sweet simplicity, The White Company specialises in fashions, furniture and homewares in cool, uncomplicated white. Its flagship lifestyle store has just opened in Chelsea and to celebrate we’re giving away £50 vouchers to three

The White Company, famous for their penchent for all things white, launched their flagship lifestyle store in Sloane Square with a champagne cocktail party. Owner and mother-of-four Chrissie Rucker was on hand to welcome guests with a glass

Accompanying the classic stripes and nautical theme running throughout the SS12 Little White Company collection, there was a cute red gingham sausage dog, beautiful collar details on baby grows, wonderful prints and a lovely knitted jumper with a

White Rabbit England's collection of ceramic lamps, bedding, cashmere blankets and crockery sets are all designed with nostalgia, quality of design and materials and also functionality in mind. Everything is made to be an heirloom, so

) unsalted butter200g (7oz) caster sugar1 egg, lightly beaten400g (14oz) plain flourFor the icing1kg (2lb 4oz) icing sugar, siftedWhites of 4 eggs, lightly beatenSqueeze of lemon juiceMethod Cream the butter, sugar and any flavouring you wish to add

SarabandaThis season’s new trends were seen at Pitti Bimbo (Florence, Italy), Bubble London (UK), White Kids (Milan, Italy), CPH Kids (Copenhagen, Denmark), Fimi Valencia (Spain) and Kleine Fabriek (Amsterdam, Holland).Fifties finery

The clean, ivory-white look of The Noah Collection by British-based furniture specialists Feather & Black is cool and contemporary. And, like the ark built by the famous biblical craftsman, this stylish range of beds and coordinating furniture

Eloise by Kay Thompson and Hilary Knight (Simon & Schuster, £6.99)This book is just beautiful. Written in 1955, yet it feels thoroughly modern. I first found Eloise after I couldn’t get my first Clarice Bean book published. I was told that you couldn’t write picture books in the ...

and Selfridges. There is also a diary of daily catwalk shows from brands such as Roberto Cavalli and Calvin Klein Jeans. For more information visit their website www.pittiimagine.comWhite Kids 27–29 JuneRunning for its second season, this Milan-based show

Bobo Kid’s divine silver bed by Cyrus may not be cheap at £2,800, but it is unique. Available in patent or matt leather, or white linen, the padded sides mean it’s very comfortable and safe, too.