.A modeling competition also took place to choose new faces for the Parrot and Miss Blumarine Jeans advertising campaigns.Kidspace, 201 Sloane Street, London SW1X 9QXEnquiries: 020 7235 3730www.kidspace.it

Photography Laura Alice Hart at PCP AgencyFashion Ellie Lines at Frank AgencyModel Ellen at Kids LondonGrooming Cristina CorwayBlack dress with white collar from a selection at Beyond Retro; brocade tights from a selection at Fogal

, London, W1U 5JJ, tel 020 7486 6089.

Combining the edgy style of London with elegant Italian design, Loud Apparel has burst onto the childrenswear scene with fine tailoring and Italian leather jackets alongside groovy T-shirts emblazoned with bold slogans. T-shirt £39 and three

Luna and Curious have relocated to a new location just off East London's fashionable Red Church Street; sitting pretty next to Margot Henderson's lovely Rochelle Canteen and Junior's favourite East End bakery, Leila's Shop. Luna and Curious have

The Junior fashion team love Elfie; a childrenswear label set up by mother of two Victoria to give her traditional Spanish smock dresses a funky London edge. Named after her daughter, the label offers a cute, traditional collection for boys

WE FELT LIKE the lucky recipients of the Golden Ticket: an invitation from Stella McCartney and Gap to the launch of the new collection to be held at the prestigious Porchester Hall in London, W2. We were greeted by a colourful collection of giant

label Bonpoint are extending their elegant offering not only through fashion and beauty products but now, a travelling spa.The pop-up boutique, which visits London on May 11 and 18, will offer parents a masterclass in baby massage with renowned masseuse

Collections, Fourth Floor. 87-135 Brompton Road, London SW1X 7XL, 020 7730 1234.

cardigans, their classic three button merino wool sweater and a selection of beautiful merino wool girl’s berets with velvet trims.Visit the new John Smedley’s store at 24 Brook Street, London W1 or visit www.johnsmedley.com