Standing head and shoulders above the competition for supermarket clothing ranges, George at Asda has long been the insider secret for fun, fashionable attire with a strong emphasis on value. The George Baby Collection stays true to this ethos

When it comes to trend-led styles at affordable prices, George at Asda excels. On the George website you can browse and buy all the latest fashions. Themed slots provide style inspiration for, say, your next family holiday or the Jubilee. 

wonderful, eclectic mix of themes. The beauty of the sea, and the treasures it holds, has inspired a large part of the collection. Beautiful prints on floating chiffon and mothy net trims emulate the mysteriousness of the ocean and its foaming waves

Next consistently delivers on-trend styling that kids love, together with quality, age-appropraiteness and value that parents will appreciate too. Little girls will be charmed by the brand's First Taste of Summer theme, whilst older sisters

Inspired by key shapes from the Forties and Fifties as well as modern influences from the Nineties, M&S' Girlswear collection is both on-trend and age-appropriate. The range is split into themed brands including urban casual wear in Limited

circus themes in the label's signature punchy bright colours.

Ladybird aims to meet a parent's every clothing need with products ranging from newborn baby basics and sleepwear to funky, trend led pieces. For this season, the household name are focusing on kitsch prints in breathable cotton, nautical themes

, white and blue with country florals in premium breathable leather designed to be comfortable and durable. Clarks won the coveted award for Best Shopping Experience, were highly commended for Best Shoe Shop and shortlisted for Boys and Girls fashion

Air. Catering for fashion conscious mums and trendy girls age 4-14, the colourful range features Markus's trademark sequinned knitwear, combined with fun prints and witty slogans across a variety of products from t-shirts, leggings, knits and sweat