pram all crafted in wood. In a bold, and playful, contrast to all that white, we also spied a gorgeous soft teddy bear with ebony fur. In the centre of the room sat a large white tree that was decorated with Nordic handcrafted Santa Claus figurines

dresses were placed on a table filled with traditional teddy bears inspired by Steiff, along with festive snow shakers and Christmas dress-up outfits, whether you choose the grandeur of the Three Kings an elf, or – our absolute favourite – a golden star

's Pitti Bimbo also favoured. Fluoro pink jackets with novel teddy bear backpacks were fun, a padded gillet layered over a floral smock was a nice contrast of tradition and new. Boyswear was notably colourful; bold blues were painted over cargo pants