Prioritising, style, comfort, value and fun, Name It provide great value bold basics as well as graphic print tees and pretty party pieces like this Hella Mini Capsi Dress (above). Made from soft and comfortable cotton, this lilac lovely has sweet

I Dream Elephants.com is a unique online shop for babies and children up to eight years. Pieces range from the sweetly simple to the quirky, pictured with lifestyle and cut-out shots. The website's Outfit Of The Week is a popular slot, and users can

palettes are teamed with contrasting pretty prints, cute checks and sweet stripes to give clean, classic silhouettes a very contemporary feel. Have you seen... the results of from all of our fabulous 2012 fashion categories?

Combining deep jewel hues with sweetly pretty ditsy floral prints and a larger-than-life graphic animal characters perhaps shouldn't work but South London based Olive & Moss manage pull it off with aplomb. Playful and eccentric, the clean colour

active lives with fabulous, stylish clothes while keeping baby happy and comfortable. The complementing colour palette throughout the collection means you can dip in and out like a giant bag of pick 'n mix - sweet as a strawberry lace, pretty as a candy

, dressing up box or if your child happens to be a headstrong toddler, on a rainy day with wellies. The online store also stocks cotton tees with angel and crown motifs, lace trim leggings in flouro shades and mini-me tutus for dolls and bears. Sweet

for boys and sweetly feminine bows and hearts for girls. Read more...Shortlisted Boys' Fashion 2012 - Demo at LittlewoodsShortlisted Best Girls' Fashion - Ladybird at LittlewoodsShortlisted Best UK Fashion Brand 2012 - Ladybird at Littlewoods