Name It believe that children's clothes should be fun and comfortable, and realise that fashion conscious children (and their equally fashion conscious parents...) demand the right style, at the right time, for the right price. With a range

The hidden gem in Debenhams' crown is its fashion-forward, great quality and affordable childrenswear collections. Fashion savvy parents can choose from an exciting mix of girlswear brands and styles - from Debenhams' own label, Bluezoo

Durable, comfortable and full of fun boyswear at George is firmly focused on quality, style and excellent value. A sense of childish adventure runs throughout the collection with bold stripes, retro checks, playful motifs and sporty polos in juicy

Boyswear at Debenhams offers a vast choice of styles and brands from the in-house Bluezoo to exclusive designer collaborations including Baker by Ted Baker and formal three-piece suiting from Rocha. John Rocha.Find out... how Debenhams fared

Prioritising, style, comfort, value and fun, Name It provide great value bold basics as well as graphic print tees and pretty party pieces like this Hella Mini Capsi Dress (above). Made from soft and comfortable cotton, this lilac lovely has sweet

the japanese influenced blossom prints and Kimono style silhouettes. Monsoon Girls from £4.50Did you know... Monsoon also won the award for Best Boys' Fashion, was highly commended for Best International Fashion, won the Best Accessories category

union jack primary shades with country florals for a fresh take on British style.Clarks won the award for Best Shopping Experience, were highly commended for Best Shoe Shop and shortlisted for Boys and Baby fashion in the Junior Design Awards 2012Don

This season's M&S Boyswear collections are inspired by key catwalk must-haves, celebrity looks and street-style (think colourful chino shorts paired with bright polo shirts and flip-flops). We think the range offers perfect laid-back looks for boys

The Baby K collection is an exciting collaboration between Mothercare and Myleene Klass. The range combines a touch of glamour with style and practicality, and takes inspiration from the vintage cool of a 1950's diner. Baby K brings designer

Next is the store for great quality and fabulous style. The brand's appeal has never been broader; from clothes and accessories for babies, toddlers and older children too. Next corners the market in clothing that's sufficiently stylish for kids