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Danish childrenswear, Name It, is celebrating 25 years of designing fashion for children aged newborn to 12 years. With an array of styles, from basic denim to on-trend trousers with braces and tulle tutus, there is something to suit every taste. We love the printed leggings and ...

Bright stripes, blue and red gingham and pretty floral prints - it was a day out at the beach at Petit Bateau for SS12.Are you a fan of our official Junior Facebook page yet? An easy way to receive fashion news updates, previews and alerts to new web posts

Life was indeed a beach at the Little Joule summer press day, with lots of exciting new lines including pretty nursery accessories and cool graphic swimwear. Boys will love the shark print wellington boots and girls will fall head over heels for the vintage floral print dresses a...

Travelling the world was the theme of the day, and our destination was Mini Boden for a preview of its childrenswear SS12 fashions. Fresh and pretty prints for the girls and humourous, fun designs for the boys ruled. We loved the high-top, star print trainers in a variety of colo...

Oh Baby were going for gold with their collection of novelty Olympic Games inspired garments. If you aren't keen on your child being kitted out in the full-on Union Jack romper suit, you could always opt for a little hat complete with the signature Olypmic gold laurel wreath! Oth...

Graphic T-shirts, blue and orange tops and bottoms and those classic deck shoes, which continue the traditional Land's End nautical vibe. The navy skirt with the stripe detail hem will be a big hit for spring whilst the cap sleeve dress with short

The nautical theme ran through these pieces we shot from Sainsbury's TU SS12 childrenswear range. Stripes and sea-themed wellies complete with pirates. We loved the red and white striped dress with a calm sea bottom half, sailing boats and soaring sea-gulls.

weather outside.Boys will be looking smart for SS12 with a large array of stylish checked shirts, coloured jeans and grown up polo shirts. Gorgeous girly dresses, coloured trousers and floaty skirts will be hitting the stores in the spring for the girls

Accompanying the classic stripes and nautical theme running throughout the SS12 Little White Company collection, there was a cute red gingham sausage dog, beautiful collar details on baby grows, wonderful prints and a lovely knitted jumper with a dog in yellow wellies.