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Another new delivery from H&M
By Catherine Hudson on 17/01/2011 16:50:54
The spring summer mail order catalogue provides another easy way to shop!

Denim dungarees, £14.99 and striped dress, £5.99Swedish high street giant H&M has further expanded its shopping horizons, with the production of a handy mail order catalogue. After the successes of the online shop, the launch of its homewear collection and the Lanvin collaboratio...

A fashionable film from Burberry
By Catherine Hudson on 19/01/2011 14:54:26
The new season childrenswear collection, filmed and photographed by the legendary Mario Testino

Spring summer 2011 boyswear at BurberryLuxury brand Burberry is the latest in a string of fashionable labels to use video content on its website in what seems to be a growing online trend. Similar to digital sites including Stella McCartney and Oilily, video footage of the new ch...

Most stylish celebrity parent? You decide!
By Catherine Hudson on 18/02/2011 16:36:00
Vote for your favourite as part of our 2011 Junior Design Awards

: catherine.hudson@magicalia.comDon't forget to vote for your favourite stylish celebrity child too!

Limited edition Little Marc Jacobs
By Catherine Hudson on 18/01/2011 16:00:34
A mini collection of four exclusive T-shirt and dress designs

The Little Marc Jacobs bear T-shirt, complete with XXL sunglassesWe can’t wait for this limited collection of just four Little Marc Jacobs pieces to arrive exclusively at Harrods this February. Prices start from around £30 for a T-shirt and are available in ages two to twelve yea...

Too cool for school at New Look
By Catherine Hudson on 02/02/2011 17:10:43
New look childrenswear is bursting with preppy chic for spring

A mixture of British and American 'cool school' stylesDressing for 'inbetween seasons' can be a complicated affair (thanks to our unpredictable British climate) and finding stylishly suitable clothes can be tricky. New Look has stepped up to the task; their latest childrenswear c...

Behind the scenes at our 'African Dream' fashion shoot
By Catherine Hudson on 16/02/2011 15:04:13
Exclusive access to our African township style shoot

Distressed denim, floral prints and sunny, sassy style... For our African Dream fashion story, we flew to Cape Town in South Africa with photographer David Handley. Take a peek at how the shoot was created with this exclusive behind-the-scenes footage.African Dream was originally...

Behind the scenes at our 'Rustic Charms' fashion shoot
By Catherine Hudson on 17/02/2011 17:45:09
Exclusive access to our Estonian style shoot

Step back in time with fine knits, net skirts and pretty dresses to create a vintage vibe... For our Rustic Charms fashion story, we flew to Estonia with photographer Katrina Tang to shoot at Mamma Esta's traditional style home. Take a peek at how the shoot was created with th...

Our favourite Laura Ashley girlswear look this week is...
By Catherine Hudson on 03/03/2011 17:31:51
The Junior fashion team pick a fabulous Laura Ashley girlswear look, every week in March

Navy jersey bodice cotton dress £26Ship ahoy! Hit the shore in style this spring with this beautifully chic navy and striped dress. We love the corsage detail and the paperbag empire line with ribbon trim. The simple jersey top with short sleeves perfectly compliments the nautica...

Our favourite Laura Ashley girlswear look this week is...
By Catherine Hudson on 10/03/2011 17:32:19
The Junior fashion team pick a fabulous Laura Ashley girlswear look, every week in March

Butterfly print cotton dress £26 and pink cotton knit bunny cardigan £28Sweetness and light... this adorable look would be ideal for an Easter or spring garden party.Little girls will love the fun butterfly print on the cotton dress. The dark pink empire line is mirrored by the b...

Our favourite Laura Ashley girlswear look this week is...
By Catherine Hudson on 17/03/2011 14:32:24
The Junior fashion team pick a fabulous Laura Ashley girlswear look, every week in March

Girl on left: Red polkadot dress £26 Girl on right: Navy top £16 red stripe leggings £10 and red stripe cardigan £26These polkadot patterns remind us of happy high days and holidays. We love the combination of mixing stripes and polkadot prints to great effect - and are especiall...

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