Designed to be used by babies aged three months and over, the Baby Snug provides a sturdy and supportive perch for little bottoms. It comes with a removable tray, which can be used for mealtimes or as a play surface. Easy to clean and durable, the Baby Snug is also lightweight an...

“A child’s table by day and a coffee table by night,” that’s how Bella and Nick Williams describe their innovative furniture design. As parents of two young children, they realised a traditional play table would take up too much space, so they came up with this table with foldabl...

With its arresting choice of striking colour combinations, such as Cherry Pop or Citrus Punch, and stylish-yet-functional design, the Movix is a complete pram and pushchair system that puts the emphasis on versatility and comfort. It’s also amazingly easy to use.Movix Pram & Push...

A natural family paint range with 15 contemporary shades named after the greatest show on earth - the circus. The innovative formula is entirely safe to use during and after pregnancy, has antibacterial qualities, and is completely free of VOC's (volatile organic compounds). Of t...

An innovative swaddle that allows babies to sleep in their natural position with their arms up by their face and a comforting thumb for sucking in easy reach. The soft natural cotton covering  is made of lightweight 360 degree stretch fabric with a seam free interior and soft nec...

More than just a pretty seat - the Mi booster boasts serious functionality credentials. This lightweight and durable booster cushion is the perfect solution for toddlers who want to sit unaided at the table. Parents can attach the cushion to dining chairs with safety straps which...

Eco-fashion pioneers Green Baby introduce this innovative reversible garment for the style conscious, yet  indecisive (or mud-prone) child. The 100% cotton 4-in-1 design features funky graphic prints in bold colourways, the fabric is lightweight enough to keep energetic children ...

*Winner*Stokke Tripp Trapp Exclusive (American Walnut or Oak) from £269.

Infamous doll Barbie is turning 50 and to celebrate there will be a pop-up-shop at Dover street Market, designed by Henry Holland. The shop will include all things Barbie, including the children's fashion line http://www.barbiestyle.barbie.com/

The creator of design classics such as the Bloom highchair and many Alessi kitchen products, Davy Kho’s innovative pushchair is the first to boast a Z-shaped chassis, making it ultra sleek and compact when folded. The seat can be adjusted to be forward- or parent-facing, with two...