Cute by name, adorable by design, Little Duckling's philosophy of 'children's clothes for children' is apparent throughout the collection which offers a blend of simple Scandinavian colours and traditional English styles. Eye-catching offerings

Little EsopWe discovered New York based label, Little Esop, at Bubble AW11 and brought you news of it's SS11 collection in our fashion news pages. We are happy to report that the SS12 collection did not disappoint, and the stand drew in children

.Good collections from Little Joule (above), No Added Sugar, Green Baby, Christina Rohde, I Love Gorgeous, Aravore, Mini A Ture and Hucklebones set the standard high for new exhibitors such as Rockafella, whose quirky take on Rockabilly nauticals we appreciated

Photography Ian Derry at Era ManagementFashion Linda McLeanFashion assistant Catherine HudsonHair & grooming Hester at Era Management using Kevin Murphy Colour BugModels Alexander, Jazmin, Natsuki and Reece at Kids London Location Holborn StudiosStriped hooded top £59 and orange ...

THE DEBUT COLLECTION by Little Duckling has a touch of Seventies vintage style. There are three stand-out styles: a retro kite print on dresses, knickers, skirts and T-shirts (left); gingham-patterned sundresses and shorts; and colourful knits

prominently displaying their awards.In terms of popular colours for Spring Summer 2012, we spied plenty of mustard yellow, at Little Esop and Christina Rohde, burnt orange, at Kidscase, chalky blues, at Ta Daa, and primary colours at Little Duckling, Seasalt

Bazaar D' Etoiles Nelly Stella Little DucklingAravore BabiesHeld at the Business Design center in Islington, a five minute walk from the Junior offices, we headed to see what’s new and exciting for Autumn/Winter 2010/11.New brands included Nelly

Gorgeous childrenswear labels to be included in the above London Style Sale are: Scotch & Soda Boys and Girls, Caramel, Evisu, Kenzo, Miss Sixty, Hucklebones, No added Sugar, Petit Bateau, Little Duckling, Katvig, Molo, Levis, Miniature, Lille Barn

) and correspondent (for the mini-adventurer).We spotted the trends on plenty of the stands, noticing lots of faux fur pom-poms at No Added Sugar, dungarees at Little Duckling, wide collars and waist detail on coats at K for Keeps and sunshine yellows at Sophie

in many collections by Frugi, Jake and Maya and Petit Bateau to name a few.Some brands that caught our eye include Little Duckling, which have some gorgeous vintage prints of illustrated girls wearing deep red and navy dresses with hints of mustard yellow